As the entry point for many users, communication on the landing page needs to quickly educate users on the value of the site. Many sites provide the wrong content and design and as a result see more bounces and less conversions than they expect.
The landing page audit is a deep dive into how current landing pages are performing for the client. Landing pages must communicate site value as well as deliver on the promises of the marketing campaign. Only through a process of iteration and testing can we determine what landing pages users respond to, and encourage conversion.
Search Discovery will:
- Provide landing page best practices
- Determine which users we are targeting and how to best communicate to them
- Integrate landing pages and marketing campaigns in order to improve page relevance
- Recommend improvements to content and design
- Develop and test landing page optimizations or new designs