Helping clients with site redesigns is some­thing we deal with almost every day at Search Discovery, so this month, we decided to treat ourselves to a face lift and launch a new version of SearchDiscovery.com.  The new site includes a fresh look and feel, more in depth descrip­tions of our services, a revamped news section, and a new blog.

The Search Discovery Blog is all about online market­ing, and covers topics about site perfor­mance and find­abilty insights.  We’ll be sharing the latest news, golden nuggets of search market­ing wisdom, and respond­ing to user ques­tions (maybe even in video).

New Search Discovery WebsiteSearch Discovery’s Brand New Home Page

In the spirit of our website launch, here are a couple things you will want to keep in mind when launch­ing your own website:

  • Look, Look, Look! – Test every­thing!  Have you viewed the pages on Windows? On Mac? In IE6?  Does your site work with Javascript disabled?  Cookies disabled?  Without Flash installed? Can you view it on an iPad and iPhone? You site should work like a charm in any browser that you think a poten­tial customer may be using.
  • Map Out URL Redi­rects – What if we lose traffic? One of the biggest concerns launch­ing a website is to main­tain the traffic that was already visit­ing your website.  Before you tran­si­tion your site, take an inven­tory of all the URLs that exist and have existed (all those ones from previ­ous sites).  Once you have that list, create a docu­ment that maps out all the old URLs to the new URLs.  When the site launches, use 301 redi­rects to send users and engines alike to pages with a new home.
  • Take Caution with DNS – Couldn’t reach us last Friday? That’s because we were busy learn­ing a valu­able lesson about DNS … if your site launch involves re-point­ing your DNS, take extreme caution.  Make sure you consult the key players in site main­te­nance, email, and maybe even your phone systems.  That’s right, even your phones! If you are using VoIP like we do, your phones may be an impor­tant consid­er­a­tion in this switch. (Quick Tip: Take screen­shots of the old settings so you can put every­thing back as you found it in case of any compli­ca­tions.  It only takes a few seconds but can save you a lot of heartache should you have an issue.)

A new website is very excit­ing for any orga­ni­za­tion.  We hope you make use of our new resources, and have as much fun using our site as we did build­ing it!