Why It’s Necessary to Link Google AdWords to Google Analytics

by Jun 6, 2017

Google AdWords is great, but Google AdWords linked to Google Analyt­ics is twice as nice. It offers deeper insights that can influ­ence paid search strat­egy and allow for more data-driven campaigns.

In this video, former Media Manager Olivia discusses two AdWords-Analyt­ics strate­gies that worked flaw­lessly for Search Discovery clients and can work well for your orga­ni­za­tion, too.