Why It’s Necessary to Link Google AdWords to Google Analytics

by | Jun 6, 2017 | dig­i­tal mar­ket­ing, paid media, paid search

Google AdWords is great, but Google AdWords linked to Google Ana­lyt­ics is twice as nice. It offers deep­er insights that can influ­ence paid search strat­e­gy and allow for more data-dri­ven cam­paigns.

In this video, for­mer Media Man­ag­er Olivia dis­cuss­es two AdWords-Ana­lyt­ics strate­gies that worked flaw­less­ly for Search Dis­cov­ery clients and can work well for your orga­ni­za­tion, too.