Two Tools For Managing Complex AdWords Campaigns

by | May 10, 2017

Man­ag­ing AdWords can be dif­fi­cult, espe­cial­ly when you’re work­ing with dozens or hun­dreds of cam­paigns at once. It’s a lot of work to keep com­plex cam­paign and bud­get data orga­nized, and it cuts into time spent actu­al­ly ana­lyz­ing the data.

In this inter­view with Google, Senior Media Asso­ciate Gabriela explains how lever­ag­ing Domo with AdWords’s sched­ul­ing and seg­men­ta­tion fea­tures han­dled the data heavy lift­ing for a large real estate client, enabling the Search Dis­cov­ery team to focus on ana­lyt­ics and strat­e­gy.