Two Tools For Managing Complex AdWords Campaigns

by May 10, 2017

Manag­ing AdWords can be diffi­cult, espe­cially when you’re working with dozens or hundreds of campaigns at once. It’s a lot of work to keep complex campaign and budget data orga­nized, and it cuts into time spent actu­ally analyz­ing the data.

In this inter­view with Google, Senior Media Asso­ciate Gabriela explains how lever­ag­ing Domo with AdWord­s’s sched­ul­ing and segmen­ta­tion features handled the data heavy lifting for a large real estate client, enabling the Search Discovery team to focus on analyt­ics and strat­egy.

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