Two Tools For Managing Complex AdWords Campaigns

Managing AdWords can be difficult, especially when you’re working with dozens or hundreds of campaigns at once. It’s a lot of work to keep complex campaign and budget data organized, and it cuts into time spent actually analyzing the data.

In this interview with Google, Senior Media Associate Gabriela explains how leveraging Domo with AdWords’s scheduling and segmentation features handled the data heavy lifting for a large real estate client, enabling the Search Discovery team to focus on analytics and strategy.

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