by Car­oli­na Bel­trán, Satel­lite Ninja

Quick ques­tion for my dig­i­tal mar­ket­ing colleagues:

How many of you have looked at a web­site and thought “I”m track­ing con­ver­sions and rev­enue on this site, but what about all these oth­er links? Social links. Down­load links. Are these being tracked?”

I know all of you have thought this at one time or anoth­er because you”re smart. You know report­ing just con­ver­sions and rev­enue isn”t telling the whole sto­ry. Know­ing what site vis­i­tors are doing with those down­load, email, and social links is valu­able, too.

Maybe you”ve print­ed out pages of web­sites then tak­en a high­lighter to it to mark what you want to track. No? Just me? C”mon! Yes you have! This used to be the most effec­tive way to get your sug­ges­tions to the folks who made your sug­ges­tions reality.

Allow me to intro­duce you to my new, tree-sav­ing friend, Rover.

Rover is a Satel­lite com­pan­ion, in the form of a sim­ple book­marklet, that allows you to see what you”re track­ing on any page of a web­site where Satel­lite is installed. Rover shows you all the tags on a web­page direct­ly on the page. If you find some­thing you aren”t yet track­ing and want to make a sug­ges­tion, Rover lets you or any­one in your orga­ni­za­tion sug­gest a new tag right from the page. Rover remem­bers your notes and the ele­ment on the page that inspired your genius suggestion.

[![](/images/blog/2012/11/Rover-on-Safari-Suggestions1-1024x771.jpg “Rover on Safari Suggestions”)](/images/blog/2012/11/Rover-on-Safari-Suggestions1.jpg)**Rover on Desktop:**
**Get sug­ges­tions from the default rules.**

 

[![](/images/blog/2012/11/Rover-on-Safari-Email-and-Social.jpg “Rover on Safari Email and Social”)](/images/blog/2012/11/Rover-on-Safari-Email-and-Social.jpg)**Rover on Desktop:**
**Track those e-mail links and social links!**

 

[![](/images/blog/2012/11/Rover-on-Safari-New-Rule1-1024x770.jpg “Rover on Safari New Rule”)](/images/blog/2012/11/Rover-on-Safari-New-Rule1.jpg)**Rover on Desktop:**
**New tag. Sug­gest­ed. Nice work!**

 

[![](/images/blog/2012/11/Rover-on-Safari-New-Rule.jpg “Rover on Safari New Rule”)](/images/blog/2012/11/Rover-on-Safari-New-Rule.jpg)**Rover on Desktop:**
**VOILA! Your new tag sug­ges­tion high­light­ed in green.**

 

Awe­some, right?

There’s more.

Rover also works on mobile devices.

[![](/images/blog/2012/11/Rover-on-the-iPhone-Suggestions.jpg “Rover on the iPhone Suggestions”)](/images/blog/2012/11/Rover-on-the-iPhone-Suggestions.jpg)**Rover on iPhone:**
**Get sug­ges­tions from the default rules/tags**

 

[![](/images/blog/2012/11/Rover-on-iPhone-Rule-Creation.jpg “Rover on iPhone Rule Creation”)](/images/blog/2012/11/Rover-on-iPhone-Rule-Creation.jpg)**Rover on iPhone:**
**Cre­ate a new rule/tag sug­ges­tion – as eas­i­ly as you did on the desktop!**
We think Rover is pret­ty sweet. We think you will too. [Sched­ule a demo](http://www.searchdiscovery.com/satellite/#demo)!