Digital Analytics & Optimization Lead
Michael is an experienced leader of analysts, an impassioned deliverer of insights and business results, and an all around nice guy. He is responsible for digital analytics strategy and delivery at Search Discovery. With nearly a decade spent working with brands like McDonald’s, Lands’ End, Samsung, Johnson & Johnson, Citizens Bank, Fidelity Investments, and The Cleveland Clinic he is convinced of the simple power of a well formed business question, and the transformative power of data presented in an understandable fashion. Michael has experience across all the major digital analytics tools, but understands that great analysts create amazing results regardless of tools. He has a well established record of helping organizations push past the wall of available data and focus on the decisions that will make the largest impact on their business.
I grew up in Cleveland, and as a die hard Browns fan I am used to hope deferred. I love hanging out with my two boys, and outside of work I can be found camping, playing video games, or making my own mustard.