Senior Analyst

An expe­ri­enced Analyt­ics profes­sional, Morgan brings a passion for connect­ing the dots between strat­egy and perfor­mance to provide action­able solu­tions for complex busi­ness prob­lems. She aims to enlighten, educate and collab­o­rate with clients to find answers to some of the most press­ing and diffi­cult busi­ness ques­tions their compa­nies face.

Morgan comes to Search Discovery with a wealth of knowl­edge and expe­ri­ence in digital analyt­ics measure­ment strat­egy, plan­ning, and imple­men­ta­tion across all chan­nels and within an array of indus­try verti­cals. Prior to joining Search Discovery, Morgan worked for a few of the top agen­cies on the East Coast, devel­op­ing her holis­tic approach to analyt­ics and provid­ing opti­miza­tion solu­tions for clients such as Nation­wide Insur­ance, Sherwin-Williams, CSX and AMC Theatres to name a few.

Morgan grad­u­ated with a Bach­e­lors of Science from West Virginia University’s P.I. Reed School of Jour­nal­ism. She is Google Analyt­ics certi­fied and an expe­ri­enced Satel­lite imple­men­ta­tion special­ist.

About Me

In my free time I enjoy getting out into the moun­tains for hiking and other adven­tures. I’m also very much a loca­vore in the broad­est sense and like to explore Atlanta’s awesome (and some­times strange) food scene. On the week­ends I enjoy home brewing, local music and trying not to hit the geese while golfing.