New & Enhanced Local Ad Format

If you are an adver­tis­er with a brick and mor­tar loca­tion and use Google Loca­tion Exten­sions,  you’ll be hap­py to know Google will be rolling out a new loca­tion exten­sion ad for­mat in the com­ing weeks.  The new for­mat will trig­ger when your loca­tion exten­sion-enabled ad is eli­gi­ble to appear in one of the top 3 ad spots on Google.com and there is a Local Uni­ver­sal map on the right hand side. (If there is no local uni­ver­sal map dis­played, the stan­dard loca­tion exten­sion for­mat will show).

With the new for­mat, your loca­tion exten­sion-enabled ad is eli­gi­ble to appear on the Local Uni­ver­sal map marked with a dis­tinc­tive blue pin. Rather than see­ing mul­ti­ple address­es and maps on the search results page, poten­tial cus­tomers can see all rel­e­vant, near­by loca­tions in one place with quick links to get direc­tions on Google Maps.