New & Enhanced Local Ad Format

If you are an adver­tiser with a brick and mortar loca­tion and use Google Loca­tion Exten­sions,  you’ll be happy to know Google will be rolling out a new loca­tion exten­sion ad format in the coming weeks.  The new format will trigger when your loca­tion exten­sion-enabled ad is eligi­ble to appear in one of the top 3 ad spots on Google.com and there is a Local Univer­sal map on the right hand side. (If there is no local univer­sal map displayed, the stan­dard loca­tion exten­sion format will show).

With the new format, your loca­tion exten­sion-enabled ad is eligi­ble to appear on the Local Univer­sal map marked with a distinc­tive blue pin. Rather than seeing multi­ple addresses and maps on the search results page, poten­tial customers can see all rele­vant, nearby loca­tions in one place with quick links to get direc­tions on Google Maps.