New & Enhanced Local Ad Format
If you are an advertiser with a brick and mortar location and use Google Location Extensions, you’ll be happy to know Google will be rolling out a new location extension ad format in the coming weeks. The new format will trigger when your location extension-enabled ad is eligible to appear in one of the top 3 ad spots on Google.com and there is a Local Universal map on the right hand side. (If there is no local universal map displayed, the standard location extension format will show).
With the new format, your location extension-enabled ad is eligible to appear on the Local Universal map marked with a distinctive blue pin. Rather than seeing multiple addresses and maps on the search results page, potential customers can see all relevant, nearby locations in one place with quick links to get directions on Google Maps.