Today, Google announced a new feature to AdWords SiteLinks – Embedded SiteLinks – making it easier to integrate targeted links in AdWords text ads.

With the embedded format, the text in your ad that exactly matches one or more of the existing SiteLinks in your campaign will automatically be linked to that SiteLink’s destination URL. Potential customers can now pick the part of your ad that applies directly to their current interests and visit the most specific page for that topic.

To use this feature:

  • Your campaign must be enabled for SiteLinks.
  • Your ads must appear above the search results.
  • Part of your ad must match one or more of your SiteLinks.

Embedded SiteLinks will only show for ads that don’t meet one or more of the requirements for one- or two-line Ad SiteLinks. This new feature is now available to AdWords users globally, excluding China, Japan and Korea.

Contact your Search Discovery team to learn more!