Today, Google announced a new fea­ture to AdWords SiteLinks – Embed­ded SiteLinks – mak­ing it eas­i­er to inte­grate tar­get­ed links in AdWords text ads.

With the embed­ded for­mat, the text in your ad that exact­ly match­es one or more of the exist­ing SiteLinks in your cam­paign will auto­mat­i­cal­ly be linked to that SiteLink’s des­ti­na­tion URL. Poten­tial cus­tomers can now pick the part of your ad that applies direct­ly to their cur­rent inter­ests and vis­it the most spe­cif­ic page for that top­ic.

To use this fea­ture:

  • Your cam­paign must be enabled for SiteLinks.
  • Your ads must appear above the search results.
  • Part of your ad must match one or more of your SiteLinks.

Embed­ded SiteLinks will only show for ads that don’t meet one or more of the require­ments for one- or two-line Ad SiteLinks. This new fea­ture is now avail­able to AdWords users glob­al­ly, exclud­ing Chi­na, Japan and Korea.

Con­tact your Search Dis­cov­ery team to learn more!