Satel­lite empow­ers mar­keters to quick­ly and con­tin­u­ous­ly gain 
the intel­li­gence need­ed for suc­cess­ful online offerings

ATLANTASep­tem­ber 29, 2011Search Dis­cov­ery, an Atlanta-based online con­sul­tan­cy, announced today the gen­er­al avail­abil­i­ty of Satel­lite, a break­through solu­tion that puts JavaScript tag man­age­ment direct­ly in the hands of mar­ket­ing pro­fes­sion­als. Mar­keters now have unprece­dent­ed capa­bil­i­ties for quick­ly and eas­i­ly mea­sur­ing vir­tu­al­ly any aspect of user expe­ri­ence, giv­ing them the intel­li­gence they need to opti­mize dig­i­tal mar­ket­ing cam­paigns – with­out the need to rely on an IT func­tion for tech­ni­cal JavaScript assistance.

JavaScript Tags: Why Marketing Needs the Direct Customer Intelligence

JavaScript tags record user inter­ac­tion with­in a web page and sup­ply detailed sta­tis­tics regard­ing the behav­iors that pre­cede such deci­sions as click­ing “Buy Now” or exit­ing a site. Ana­lyt­ics tools report on this intel­li­gence, with the promise of help­ing mar­keters improve the online cus­tomer expe­ri­ence and real­ize a high­er return on dig­i­tal mar­ket­ing invest­ments. Yet mar­keters to date have not had direct access to tag man­age­ment, leav­ing them unable to make best use of this ben­e­fi­cial technology.

Deploy­ing tags requires writ­ing JavaScript com­mands with­in HTML, which makes tag man­age­ment an IT func­tion rather than a mar­ket­ing func­tion. Many mar­ket­ing pro­fes­sion­als are unaware that tags even exist; those who under­stand tags and want to lever­age them usu­al­ly must work through IT depart­ments that may have their own priorities.

Satellite Empowers Marketers with Actionable Data & Analytics

Satel­lite address­es this short­com­ing by putting tag man­age­ment in the hands of an organization’s mar­ket­ing pro­fes­sion­als. Func­tion­ing as a “facil­i­ta­tion lay­er” between web pages and ana­lyt­ics, Satel­lite offers a brows­er-based, WYSIWYG inter­face in which a mar­keter who knows noth­ing about JavaScript or HTML can spec­i­fy: 1) what inter­ac­tions to track on each web page, 2) how the site’s ana­lyt­ics pack­age should track inter­ac­tions, and 3) any third-par­ty tags or scripts that should exe­cute when spe­cif­ic events occur. An unob­tru­sive solu­tion that doesn’t track the behav­ior of indi­vid­u­als, Satel­lite pro­vides over­all insight into behav­ior that helps mar­keters real­ize greater suc­cess in dig­i­tal campaigns.

Satel­lite unlocks the poten­tial of JavaScript tags, empow­er­ing mar­keters to quick­ly and con­tin­u­ous­ly improve online offer­ings to pro­duce desired results,” said Evan LaPointe, Search Dis­cov­ery VP and Direc­tor of Client Per­for­mance. “Mar­ket­ing pro­fes­sion­als now have the intel­li­gence they need to direct far more mean­ing­ful changes to web sites than sim­ply updat­ing copy and images. Being able to gain that intel­li­gence with­out ever hav­ing to wait on IT is a game-chang­er for smart mar­keters seek­ing to bet­ter under­stand their audience.”

Chick-fil-A Experiences Results with Search Discovery & Satellite

Search Dis­cov­ery has served major cor­po­ra­tions for years with search engine opti­miza­tion, paid media man­age­ment and web ana­lyt­ics. The com­pa­ny refined Satel­lite dur­ing devel­op­ment by incor­po­rat­ing feed­back from major cus­tomers that served as alpha and beta testers.

With Satel­lite, it seems like the data we need to improve our web site’s user expe­ri­ence is always there, with­out us hav­ing to lift a fin­ger,” said Michael McCathren, Senior Con­sul­tant, Inter­ac­tive Mar­ket­ing at Chick-fil-A, Inc. “Before Satel­lite, we made deci­sions based on page-lev­el sta­tis­tics. We’re now able to imme­di­ate­ly drill down to any object, and any user behav­ior, that we choose to bet­ter understand.”

Satel­lite is avail­able imme­di­ate­ly in pack­ages priced sep­a­rate­ly for enter­prise and non-enter­prise web sites. Search Dis­cov­ery also makes Satel­lite avail­able at no charge to not-for-prof­it insti­tu­tions. For more infor­ma­tion about Satel­lite, vis­it www.searchdiscovery.com/satellite or call 404−898−0430.

About Search Discovery

Search Dis­cov­ery com­bines direct mar­ket­ing best prac­tices, exten­sive knowl­edge of search engine algo­rithms and tech­ni­cal prowess to imple­ment and refine online cam­paigns. As the evo­lu­tion of inter­ac­tive mar­ket­ing and ana­lyt­ics accel­er­ates, Search Dis­cov­ery ensures that mar­keters don’t have to set­tle for yesterday’s strate­gies. Estab­lished in 2004 and head­quar­tered in Atlanta, Geor­gia, Search Dis­cov­ery today is a lead­ing, full-ser­vice SEO, paid search and web ana­lyt­ics agency expe­ri­enced with such brands as the Atlanta Hawks, ApartmentFinder.com, Turn­er Broad­cast Net­work, PGA.com and more. Vis­it us at www.searchdiscovery.com.