It doesn’t take much to notice how much advertising has changed. In the past, someone from your company would likely have an annual chat with a yellow pages representative, wherein strategy was typically reduced to content, size and placement. If you were feeling ambitious, maybe you would buy some radio time for your local market. If you were a REALLY big player, your company bought a few 30-second spots to be broadcast to as many analog TV sets you could afford.
Fast-forward a couple decades to a complex and nuanced playing field with online marketing channels, digital TV, and unprecedented control over targeting, ad rotation, keywords, bidding, etc. So, how can you take advantage of these opportunities?
Take a look at each one of our paid media options below:
We take full advantage of the available keyword and targeting optimization strategies, using sophisticated reporting techniques and seasoned insight to help companies obtain a maximum ROI.