V.P. of Sales & Marketing

Roy has over 15 years of expe­ri­ence in both digital and direct market­ing in a number of verti­cals: from retail and health­care, to acad­e­mia and publish­ing. As a former retail inter­net market­ing exec­u­tive, Roy has hands-on expe­ri­ence manag­ing all aspects of a success­ful online busi­ness, includ­ing digital market­ing (SEO, PPC, affil­i­ate, email, CRM, social media, display, etc.), brand build­ing and PR, opti­miza­tion and testing, analyt­ics, site design and usabil­ity.

Previ­ously, Roy was an asso­ciate partner at Rosetta, and led the agency’s 40-person Analyt­ics & Opti­miza­tion Prac­tice. He has worked with leading compa­nies such as Office­Max, Fidelity, Express, Barnes & Noble, Johnson & Johnson, Cisco and many more.