Are you willing to let a vendor dictate the pace at which your busi­ness moves?

The ability to sample or segment your web traffic for digital measure­ment tools has long been the domain of the more advanced testing solu­tions in the market.  But there are plenty of uses cases for wanting to sample or throt­tle some percent­age of your users that fall outside the scope of testing such as heat maps, feed­back surveys etc.  In my time consult­ing with compa­nies it was not uncom­mon to hear about conver­sa­tions like the one below on a frequent basis.

In a confer­ence room in a company much like yours, gathers a web market­ing team plan­ning their work for the next cycle.

Market­ing Manager: “Can you add this new re-target­ing pixel to the site for me?  It’s just one line of code and should be easy”

Devel­oper : “Sure, just send me the code”

Market­ing Manager: “Great!  Oh I need to make sure that this tag is only served to our users that are on our secure pages, in the prod­ucts folder, have been on the site for at least 2 minutes, it is at least their 3rd visit to our site, and I need to apply that to only 3 of our 7 domains.”

( long pause)

Market­ing Manager: “And for only 25% of the traffic.  And for this Friday!”

Devel­oper: “I hate you”

Sound famil­iar?  Have you been on either side of this conver­sa­tion?  Both parties know that this is a big ask, and that in most envi­ron­ments a nearly impos­si­ble set of tasks to complete in a reason­able amount of time, but that does not stop these types of requests from coming in.  With Satel­lite Tag Manage­ment however you are able to utilize our top-down approach to create these user segments with preci­sion and speed.

The Ask

Add a new tag to your website with the follow­ing segmen­ta­tion require­ments:

  • Secure pages only
  • Restrict to the /products/ sub folder
  • Time on site greater than 2 minutes
  • User has been to the site at least twice before
  • Only applies to a subset of all your domains
  • Only serve the tag to 25% of the traffic
  • And get this done by Friday!!
  • Don’t plot revenge against the requester

The Satellite Way

Watch the short video below to see how easy it is to set all of the require­ments above in less than 1 minute.


In the video above we were able to add the sampling rate of 25% by just adding a rule crite­ria of Data Element to the rule.  This is the only item from the list above that requires simple config­u­ra­tion before you can utilize that feature.  To accom­plish this we will need to create a new Data Element that utilizes a custom script to set the percent­age for the sampling rate.

Screen Shot 2013-04-03 at 2.06.54 PM Screen Shot 2013-04-03 at 2.11.16 PM

Note: To change the sampling rate from 25% to another value, simply edit the .25 to the value required.  .10 for 10%, .50 for 50%, etc.

Once you have created the Data Elements or set of Data Elements for the sampling rates you need, you will be able to apply those sampling rates to any rule and set of tags that you would like to.  Control the sampling rate for heat maps, voice of the customer, testing solu­tions, and more.

Expand your world

Satel­lite Tag Manage­ment enables you to get out of the weeds by making the simple tasks easy and making the complex tasks simple, freeing your time to work on the complex items that can really have an impact on your busi­ness.  How long would it take you to accom­plish the steps above using tradi­tional imple­men­ta­tion methods or even another TMS vendor?  Days? Weeks?  Months?  Are you willing to let a vendor dictate the pace at which your busi­ness moves?  Or are you ready to take a test flight with Satel­lite?