Search Discovery is proud to announce that Satel­lite and Evan LaPointe are final­ists of the Web Analyt­ics Association’s Awards for Excel­lence 2012.  This is Satellite’s first WAA nomi­na­tion for Tech­nol­ogy of the Year and Evan’s second year in a row as a final­ist for the “Most Influ­en­tial Indus­try Contrib­u­tor”.

Satellite – “Technology of the Year”

Satel­lite is a tag manage­ment system for people who think you shouldn’t need a computer science degree to manage and track your websites. Analyt­ics, market­ing, and a pile of other tags drive IT crazy, keeping them from actual work that will improve your site or app. Satel­lite puts an end to painful tag and tech­nol­ogy manage­ment, letting marketers and analysts manage their tools with ease.  With Satellite’s straight­for­ward inter­face, you can config­ure any tool or tag to do what­ever you want.

Evan LaPointe – “Most Influ­en­tial Indus­try Contrib­u­tor”

Evan LaPointe

Redefin­ing the role of the web analyt­ics profes­sional is a daily pursuit for Evan, who writes his blog and has monthly columns on Search Engine Land and Evan is a frequent speaker at events for orga­ni­za­tions such as the Atlanta Inter­ac­tive Market­ing Asso­ci­a­tion and the Atlanta Market­ing Asso­ci­a­tion. His presen­ta­tions are rele­vant and engag­ing at all levels of an orga­ni­za­tion, from analysts to C‑level managers.

Recently, Evan has turned his focus toward creat­ing Satel­lite which promises to turn tag manage­ment on its head and empower marketers to be less depen­dent on IT. Satel­lite is fully func­tion­ing on large client websites today and through imple­men­ta­tion of the tech­nol­ogy, reduced IT imple­men­ta­tion time by over 95%. Post imple­men­ta­tion, IT’s involve­ment is prac­ti­cally zero which puts track­ing and data acces­si­bil­ity back into the marketers hands and circum­vent well-known IT road­blocks. Satel­lite is a tech­nol­ogy that takes advan­tage of the modern capa­bil­i­ties of web browsers and the web’s most popular appli­ca­tion language: javascript.

Satel­lite allows site owners to manage and imple­ment track­ing tech­nolo­gies apart from the core code of the site with zero loss in robust­ness of imple­men­ta­tion or data gath­er­ing ability. Much like CSS (cascad­ing style sheets) sepa­rates the style of web content from the actual content itself; Satel­lite completely sepa­rates the track­ing of web content from the content itself. Satel­lite also expands on the typical model of track­ing that is based on a page load. For example, many ecom­merce sites load a “thank you” or a “confir­ma­tion” page once an order is completed. That page contains infor­ma­tion on the prod­ucts purchased, the total revenue, and other infor­ma­tion about the sale. Typi­cally, track­ing tags for various market­ing efforts are placed on these pages to ensure proper revenue credit is attrib­uted back to the market­ing tactics that helped land the sale. But sites today have many “conver­sions” that do not have a “thank you” page, like newslet­ter signups, brochure down­loads, blog subscrip­tions, and more. These types of valu­able events may just happen in the browser on a single page, giving track­ing tech­nolo­gies little to no oppor­tu­nity to regis­ter the event taking place.