Old and bust­ed: Adobe Tag Man­ag­er (ATM)
New hot­ness: Adobe Dynam­ic Tag Man­age­ment (DTM)

You might have heard the news. Adobe is sun­set­ting their old Adobe Tag Man­ag­er prod­uct. This prod­uct was replaced in Sep­tem­ber 2013 with the launch of Dynam­ic Tag Man­age­ment in the Adobe Mar­ket­ing Cloud. Search Dis­cov­ery is proud to be the cre­ators of Satel­lite, the prod­uct that Adobe acquired and relaunched as Adobe DTM.

Hey, I was using that!”

If you are still cur­rent­ly using Adobe Tag Man­ag­er there is some impor­tant infor­ma­tion you need before it is sun­set. As of August 1, 2015 tags and con­tain­ers in the old tool, ATM, will become uned­itable. You will still be able to log in, but only to copy your code out of the con­tain­ers.

Start­ing on Octo­ber 1, 2015, Adobe Tag Man­ag­er will be sun­set and the ser­vice will stop being avail­able. This could cause errors on your pages and needs atten­tion.

How do I know if I have ATM or DTM?

Typ­i­cal­ly (yes it can be more dif­fi­cult than this) all you need to do is look at the source code of you page and look for “adobetag.com”.

If you see this, more than like­ly you’re using the old Adobe ATM to fire off Adobe Ana­lyt­ics or Tar­get. But don’t for­get to also look for the new DTM code as well. We’ve seen a num­ber of peo­ple add DTM but just for­get to remove the old ATM con­tain­er caus­ing unneed­ed stress. If you’re not sure which TMS you’re using or inter­est­ed in learn­ing about the func­tions ATM is pro­vid­ing your web­site, feel free to reach out to us.

What does this mean for me?

First the good news. Adobe DTM is an vast improve­ment over ATM. Not only is it a great new home for all of your Adobe tags, but it is the per­fect plat­form for any mar­ket­ing and ana­lyt­ics tag you need to deploy.

Now the bet­ter news. Search Dis­cov­ery can help. Search Dis­cov­ery has helped numer­ous com­pa­nies suc­cess­ful­ly nav­i­gate the ATM to DTM migra­tion. Our team is not only the most expe­ri­enced Adobe DTM imple­men­ta­tion group in the world, but we were the first com­pa­ny in the Amer­i­c­as to be rec­og­nized by Adobe as an Ana­lyt­ics Spe­cial­ized part­ner.

Ok here is the bad news. You need to act fast. Octo­ber 1, 2015 is right around the cor­ner.

What do we do?

Many orga­ni­za­tions have already at least start­ed the migra­tions process. Adobe pro­vides some good doc­u­men­ta­tion on the steps to take. How­ev­er, if this process is frus­trat­ing you, or is not pro­ceed­ing accord­ing to plan, that is where Search Dis­cov­ery can help. reach out to us at contact@searchdiscovery.com to hear how we can attach a rock­et to your ATM to DTM migra­tion.