SDI Acquires Analytics Cloud Consulting and Welcomes Joseph Yelle

by Feb 18, 2020

I’m excited to share that we’ve acquired Analyt­ics Cloud Consult­ing and added Joseph Yelle, its Founder and Pres­i­dent, to our Search Discovery Team. The acqui­si­tion also includes the asset Touch Analyt­ics, a cloud-based propri­etary app for vali­dat­ing data quality and accel­er­at­ing dash­board deploy­ment in a clien­t’s Sales­force Einstein Analyt­ics envi­ron­ment.

Joseph joins us to lead inter­na­tional consult­ing solu­tions that lever­age his deep knowl­edge of Sales­force and Einstein—especially his exten­sive Einstein design, imple­men­ta­tion, and train­ing experience—combined with Search Discovery’s Busi­ness Intel­li­gence and AI capa­bil­i­ties.

We’re thrilled to welcome Analyt­ics Cloud Consult­ing. Joseph has an incred­i­ble track record of deliv­er­ing results to his clients through inno­v­a­tive solu­tions and tech­ni­cal exper­tise on the Sales­force Einstein plat­form. Our current and future clients will no doubt benefit from this acqui­si­tion as we expand our services and solu­tions with the goal of helping our clients use their data with purpose to drive measur­able busi­ness impact.

In our contin­u­ing efforts to help clients trans­form their busi­nesses with data, this acqui­si­tion will help drive SDI consult­ing capa­bil­i­ties and accel­er­ate both clients’ time to market and Einstein integrations—and opti­mize how clients use the soft­ware. All of this is a huge win for meeting the growing demands of our clients to gain rapid, effec­tive data insights and solu­tions.

About Joseph


Joseph is an expert analyt­ics designer, prac­ti­tioner, and consul­tant with multi­ple Sales­force certi­fi­ca­tions. For the past 10 years, he has worked with many Sales­force customers to drive  busi­ness impact by deploy­ing Sales­force and Einstein solu­tions for their indi­vid­ual busi­nesses. While working at Sales­force, he designed and imple­mented the support struc­ture for Sales­force Einstein, then he moved to the product team, train­ing 600+ inter­na­tional users and consul­tants on success­ful imple­men­ta­tion strate­gies. He founded his Einstein consult­ing firm, Analyt­ics Cloud Consult­ing, in 2016 working with enter­prise clients such as VMware, Cisco, and many others. He joined Search Discovery in 2020.

For his part, Joseph became inter­ested in joining SDI six months ago when he met us and became very impressed by our people, stating, “I thor­oughly vetted several other compa­nies, and Search Discovery was the only one that I could align with on all fronts. They truly believe in their mission and their values and could prove it with every conver­sa­tion from the top down.” That’s a testa­ment to our values and the culture we’ve built as we hire impres­sive, diverse, problem-solvers.

And Joseph fits right in at Search Discovery. He is certainly a pioneer. He started Analyt­ics Cloud Consult­ing on a boot­strap budget, did he did very well from a consult­ing stand­point, and looked for a way to scale his product and bring it to the market­place. When he was looking to sell and it came down to finding a company that matched his vision, we chose each other.

His goal in the next three years is to hit a 10 million dollar busi­ness with Einstein. That’s an ambi­tious goal, but Joseph reports that “people say I’m aggres­sive in my goal setting,” so it fits. We’re all for ambi­tion and account­abil­ity, so it fits on our end, too. And the value Joseph’s going to bring to clients can’t be under­stated: with his expe­ri­ence and Search Discovery’s inte­grated capa­bil­i­ties, we’ll be able to uptempo all the stan­dard dash­board requests we get across compa­nies, so instead of spend­ing 100 hours to build a dash­board, now we can spend 5 with the same data quality and same outcome. 

“I’m most excited about the intel­li­gence of the people here,” says Joseph. “All of those areas where I’ve been put through the fire to learn, doesn’t mean I have the expe­ri­ence that all these experts have…I’ve been a jack-of-all-trades, and it’s great to have access to people who are so special­ized. I love to learn from people that are truly expe­ri­enced over the course of decades. That amount of specific intel­li­gence to the layers of knowl­edge in this field is absolutely impor­tant.”

At Search Discovery, we create an envi­ron­ment where you have vast oppor­tu­ni­ties to solve hard prob­lems, grow, and thrive. We are thrilled with the passion, excite­ment for learn­ing, exper­tise, and connec­tions Joseph brings to Search Discovery, and we’re excited to see him grow and succeed.

How fast would you like to receive your data insights? Welcome Joseph and put him to work for you!

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