SDI Acquires Analytics Cloud Consulting and Welcomes Joseph Yelle

I’m excited to share that we’ve acquired Analytics Cloud Consulting and added Joseph Yelle, its Founder and President, to our Search Discovery Team. The acquisition also includes the asset Touch Analytics, a cloud-based proprietary app for validating data quality and accelerating dashboard deployment in a client’s Salesforce Einstein Analytics environment.

Joseph joins us to lead international consulting solutions that leverage his deep knowledge of Salesforce and Einstein—especially his extensive Einstein design, implementation, and training experience—combined with Search Discovery’s Business Intelligence and AI capabilities.

We’re thrilled to welcome Analytics Cloud Consulting. Joseph has an incredible track record of delivering results to his clients through innovative solutions and technical expertise on the Salesforce Einstein platform. Our current and future clients will no doubt benefit from this acquisition as we expand our services and solutions with the goal of helping our clients use their data with purpose to drive measurable business impact.

In our continuing efforts to help clients transform their businesses with data, this acquisition will help drive SDI consulting capabilities and accelerate both clients’ time to market and Einstein integrations—and optimize how clients use the software. All of this is a huge win for meeting the growing demands of our clients to gain rapid, effective data insights and solutions.

About Joseph


Joseph is an expert analytics designer, practitioner, and consultant with multiple Salesforce certifications. For the past 10 years, he has worked with many Salesforce customers to drive  business impact by deploying Salesforce and Einstein solutions for their individual businesses. While working at Salesforce, he designed and implemented the support structure for Salesforce Einstein, then he moved to the product team, training 600+ international users and consultants on successful implementation strategies. He founded his Einstein consulting firm, Analytics Cloud Consulting, in 2016 working with enterprise clients such as VMware, Cisco, and many others. He joined Search Discovery in 2020.

For his part, Joseph became interested in joining SDI six months ago when he met us and became very impressed by our people, stating, “I thoroughly vetted several other companies, and Search Discovery was the only one that I could align with on all fronts. They truly believe in their mission and their values and could prove it with every conversation from the top down.” That’s a testament to our values and the culture we’ve built as we hire impressive, diverse, problem-solvers.

And Joseph fits right in at Search Discovery. He is certainly a pioneer. He started Analytics Cloud Consulting on a bootstrap budget, did he did very well from a consulting standpoint, and looked for a way to scale his product and bring it to the marketplace. When he was looking to sell and it came down to finding a company that matched his vision, we chose each other.

His goal in the next three years is to hit a 10 million dollar business with Einstein. That’s an ambitious goal, but Joseph reports that “people say I’m aggressive in my goal setting,” so it fits. We’re all for ambition and accountability, so it fits on our end, too. And the value Joseph’s going to bring to clients can’t be understated: with his experience and Search Discovery’s integrated capabilities, we’ll be able to uptempo all the standard dashboard requests we get across companies, so instead of spending 100 hours to build a dashboard, now we can spend 5 with the same data quality and same outcome. 

“I’m most excited about the intelligence of the people here,” says Joseph. “All of those areas where I’ve been put through the fire to learn, doesn’t mean I have the experience that all these experts have…I’ve been a jack-of-all-trades, and it’s great to have access to people who are so specialized. I love to learn from people that are truly experienced over the course of decades. That amount of specific intelligence to the layers of knowledge in this field is absolutely important.”

At Search Discovery, we create an environment where you have vast opportunities to solve hard problems, grow, and thrive. We are thrilled with the passion, excitement for learning, expertise, and connections Joseph brings to Search Discovery, and we’re excited to see him grow and succeed.

How fast would you like to receive your data insights? Welcome Joseph and put him to work for you!

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