We are proud to announce that Search Discovery has become the first Adobe Analytics Specialized Partner in the Americas.
Companies and organizations of all types are increasingly turning to data to improve their products, understand their customers and measure their performance. This is especially true of marketers who have come to see the collection and analysis of data as essential elements of successful marketing operations. According to a study by Forbes Insights and Turn, 55% of US marketing executives leveraged analytics to measure the majority of their marketing campaigns.
Search Discovery has been on the forefront of the measurement movement for the last ten years as an agency providing analytics solutions, services and technology to marketers at Fortune 1000 organizations. In 2013, we sold our Satellite Tag Management solution to Adobe Systems, which is now known as Adobe Dynamic Tag Management, a core service of the Adobe Marketing Cloud.
Today, we are continuing to lead the way and position ourselves to serve the measurement needs of marketers. We have worked hard to be the first to be the first Digital Analytics agency in the Americas to achieve the Adobe Analytics Specialization. Adobe Analytics is the leading web analytics solution on the market and was recently named a leader in the Web Analytics Forrester Wave Report, scoring higher than any other platform for mobile browsers, mobile applications and social analytics.
To achieve the status of Adobe Analytics Specialization partners must demonstrate their expertise through having staff certified in multiple aspects of digital analytics and submit multiple client references endorsing their expertise in delivering Adobe Analytics solutions for customers. We are committed to investing in our Adobe partnership, and this initiative further demonstrates our commitment to our Adobe partnership and our belief in their solutions. We have seen our clients have incredible success transforming their marketing organizations through more effective data strategy and measurement.
This transformation requires the right tools and the right team. We have grown the size and depth of expertise of our team significantly in the last year adding more than 15 experienced analytics professionals in the last 6 months alone. This specialization is exciting for us as it allows us to highlight the incredible talent and experience of our team.
Learn more about what it took for us to become an Adobe Analytics Specialized partner here.
Search Discovery is helping organizations transform their marketing organizations through the effective collection and use of data. Let us know how our team can help you.