We are thrilled to announce the addition of seven highly experienced analytics-industry experts to our growing roster of talent.
Joining SDI are Eric Matisoff, formerly from Razorfish; Mark Stringham, recently from Society Consulting; Stew Schilling, previously with Lands End; James Koenig formerly from Rosetta; Katherine Zdan, formerly from Accenture; Jason Call, previously with Numeric Analytics; and Steve Curtis, an Adobe and Tealium alum.
With the addition of these new hires, Search Discovery has continued to rapidly grow its analytics practice and service offerings. This tremendous growth has followed on the heels of the sale of its tag management product, Satellite (now Adobe Dynamic Tag Management), to Adobe last July.
“In the last nine months, Search Discovery’s team has more than doubled, and we’re picking up speed,” says Lee Blankenship, SDI’s founder and CEO. “This is due in part to our reputation and on-going partnerships with both Adobe and Google, our expertise in tag management as the creators of Satellite, our success as the leading implementer of Adobe DTM, as experts in analytics strategy, analysis and data science, and our integrated approach to marketing and media optimization.”
Blankenship points out that these newest hires are representative of how SDI’s approach and staffing model differs from other agencies. “Many agencies focus on hiring smart kids out of college and training them on the job,” Blankenship says. “Unfortunately, that means that their clients are often getting a team of ambitious, but ultimately inexperienced, resources who have the potential to negatively impact a company’s most important commodity, its data integrity.
“We’re building our team on a foundation of experience, intelligence and thought leadership. When you work with SDI, you can rest assured that you’re getting the industry’s top talent.”
Eric Matisoff, Director of Analytics
Eric has been a well-known presence in the analytics industry since 2005, where he has worked in information design, business intelligence and digital marketing. He has worked with a variety of clients in the high tech, automotive, CPG, financial, and healthcare verticals, including Fortune 50 companies such as Ford, JP Morgan Chase, and Microsoft.
Prior to Search Discovery, Eric created the Web Intelligence practice at Razorfish, a leading Publicis Groupe digital agency, where the team focused on site-side analytics, site optimization, and tag management tools. He brings a breadth of experience working with analytics platforms from Adobe, Google, and Webtrends.
Mark Stringham, Director of Analytics
Mark Stringham joins SDI with 10 years of experience in digital analytics and client relationship management. In addition to his work with top brands and fortune 500 media clients, Mark brings expertise with enterprise analytics implementations and a passion for client success. Prior to joining SDI, Mark was Director of Analytics Services and a Principal Consultant at Society Consulting. He also led client engagements for Keystone Solutions, Adobe Systems and Omniture.
## Stew Schilling, Senior Manager of Analytics
Stew joins SDI from Land’s End, where he was most recently manager of web analytics. With seven years of web analytics focus, on top of 14 years of dot-com experience, Stew has deep experience with a breadth of analytics and business intelligence tools, as well as technical and data analysis experience in retail, merchandising, site optimization, user behavior and segmentation.
James Koenig, Senior Manager of Analytics
James joins SDI from Rosetta, where he was a manager of analytics and optimization. With seven years of digital analytics experience, Jim has led many high profile analytics engagements for companies like Samsung, Activision and VMware. Throughout his career he has pioneered new solutions to marketing and customer analytics challenges. His expertise spans a wide assortment of analytics tools including Adobe Analytics and Google Analytics.
Katherine Zdan, Manager of Analytics
Katherine joins SDI from Accenture where she was a digital analytics consultant, primarily managing end-to-end analytics implementations for clients spanning the financial services, government, telecommunications and retail industries. Her experience dates back to 2000 and includes Adobe Analytics, IBM’s Coremetrics, Webtrends, and Tealium. Prior to joining Accenture she was a consultant at the State of Georgia where her primary responsibilities included analytics software integration/development, web traffic analysis, Google Search Appliance application development and search engine optimization.
Jason Call, Senior Analyst
Jason joins SDI from Numeric Analytics where he was most recently a senior account coordinator. Jason has over three years of experience as an analyst specializing in data visualization and making meaningful business recommendations.
Steve Curtis, Director of Business Development
Steve joins SDI with seven years of experience in business-to-business sales and digital marketing. He has worked with some of the world’s leading enterprise clients across multiple verticals, including US Bank, Abercrombie & Fitch and Redbox. This experience has given him a first-hand view of the complexities often associated with effective web strategy and execution. As a former Adobe Analytics (Omniture) sales executive and Tealium sales leader, he brings with him an in-depth understanding of web analytics and tag management systems.
Executive Team Expansion
In the last nine months, Search Discovery has also added key executive talent, including: Mike Gustafson, Chief Operating Officer, formerly a partner at Publicis Goupe agency Rosetta where he lead the 450-person technology practice; and Roy Bielewicz, vice president of sales & marketing, formerly an associate partner/vice president at Rosetta, where he built and led the agency’s 40-person analytics practice.