We are thrilled to announce the addi­tion of sev­en high­ly expe­ri­enced ana­lyt­ics-indus­try experts to our grow­ing ros­ter of tal­ent.

Join­ing SDI are Eric Mati­soff, for­mer­ly from Razor­fish; Mark String­ham, recent­ly from Soci­ety Con­sult­ing; Stew Schilling, pre­vi­ous­ly with Lands End; James Koenig for­mer­ly from Roset­ta; Kather­ine Zdan, for­mer­ly from Accen­ture; Jason Call, pre­vi­ous­ly with Numer­ic Ana­lyt­ics; and Steve Cur­tis, an Adobe and Teal­i­um alum.

With the addi­tion of these new hires, Search Dis­cov­ery has con­tin­ued to rapid­ly grow its ana­lyt­ics prac­tice and ser­vice offer­ings. This tremen­dous growth has fol­lowed on the heels of the sale of its tag man­age­ment prod­uct, Satel­lite (now Adobe Dynam­ic Tag Man­age­ment), to Adobe last July.

In the last nine months, Search Discovery’s team has more than dou­bled, and we’re pick­ing up speed,” says Lee Blanken­ship, SDI’s founder and CEO. “This is due in part to our rep­u­ta­tion and on-going part­ner­ships with both Adobe and Google, our exper­tise in tag man­age­ment as the cre­ators of Satel­lite, our suc­cess as the lead­ing imple­menter of Adobe DTM, as experts in ana­lyt­ics strat­e­gy, analy­sis and data sci­ence, and our inte­grat­ed approach to mar­ket­ing and media opti­miza­tion.”

Blanken­ship points out that these newest hires are rep­re­sen­ta­tive of how SDI’s approach and staffing mod­el dif­fers from oth­er agen­cies. “Many agen­cies focus on hir­ing smart kids out of col­lege and train­ing them on the job,” Blanken­ship says. “Unfor­tu­nate­ly, that means that their clients are often get­ting a team of ambi­tious, but ulti­mate­ly inex­pe­ri­enced, resources who have the poten­tial to neg­a­tive­ly impact a company’s most impor­tant com­mod­i­ty, its data integri­ty.

We’re build­ing our team on a foun­da­tion of expe­ri­ence, intel­li­gence and thought lead­er­ship. When you work with SDI, you can rest assured that you’re get­ting the industry’s top tal­ent.”

Eric Matisoff, Director of Analytics


Eric has been a well-known pres­ence in the ana­lyt­ics indus­try since 2005, where he has worked in infor­ma­tion design, busi­ness intel­li­gence and dig­i­tal mar­ket­ing. He has worked with a vari­ety of clients in the high tech, auto­mo­tive, CPG, finan­cial, and health­care ver­ti­cals, includ­ing For­tune 50 com­pa­nies such as Ford, JP Mor­gan Chase, and Microsoft.

Pri­or to Search Dis­cov­ery, Eric cre­at­ed the Web Intel­li­gence prac­tice at Razor­fish, a lead­ing Pub­li­cis Groupe dig­i­tal agency, where the team focused on site-side ana­lyt­ics, site opti­miza­tion, and tag man­age­ment tools. He brings a breadth of expe­ri­ence work­ing with ana­lyt­ics plat­forms from Adobe, Google, and Web­trends.

Mark Stringham, Director of Analytics


Mark String­ham joins SDI with 10 years of expe­ri­ence in dig­i­tal ana­lyt­ics and client rela­tion­ship man­age­ment. In addi­tion to his work with top brands and for­tune 500 media clients, Mark brings exper­tise with enter­prise ana­lyt­ics imple­men­ta­tions and a pas­sion for client suc­cess. Pri­or to join­ing SDI, Mark was Direc­tor of Ana­lyt­ics Ser­vices and a Prin­ci­pal Con­sul­tant at Soci­ety Con­sult­ing. He also led client engage­ments for Key­stone Solu­tions, Adobe Sys­tems and Omni­ture.


## Stew Schilling, Senior Man­ag­er of Ana­lyt­ics


Stew joins SDI from Land’s End, where he was most recent­ly man­ag­er of web ana­lyt­ics. With sev­en years of web ana­lyt­ics focus, on top of 14 years of dot-com expe­ri­ence, Stew has deep expe­ri­ence with a breadth of ana­lyt­ics and busi­ness intel­li­gence tools, as well as tech­ni­cal and data analy­sis expe­ri­ence in retail, mer­chan­dis­ing, site opti­miza­tion, user behav­ior and seg­men­ta­tion.

James Koenig, Senior Manager of Analytics


James joins SDI from Roset­ta, where he was a man­ag­er of ana­lyt­ics and opti­miza­tion. With sev­en years of dig­i­tal ana­lyt­ics expe­ri­ence, Jim has led many high pro­file ana­lyt­ics engage­ments for com­pa­nies like Sam­sung, Activi­sion and VMware. Through­out his career he has pio­neered new solu­tions to mar­ket­ing and cus­tomer ana­lyt­ics chal­lenges. His exper­tise spans a wide assort­ment of ana­lyt­ics tools includ­ing Adobe Ana­lyt­ics and Google Ana­lyt­ics.

Katherine Zdan, Manager of Analytics


Kather­ine joins SDI from Accen­ture where she was a dig­i­tal ana­lyt­ics con­sul­tant, pri­mar­i­ly man­ag­ing end-to-end ana­lyt­ics imple­men­ta­tions for clients span­ning the finan­cial ser­vices, gov­ern­ment, telecom­mu­ni­ca­tions and retail indus­tries.  Her expe­ri­ence dates back to 2000 and includes Adobe Ana­lyt­ics, IBM’s Core­met­rics, Web­trends, and Teal­i­um.  Pri­or to join­ing Accen­ture she was a con­sul­tant at the State of Geor­gia where her pri­ma­ry respon­si­bil­i­ties includ­ed ana­lyt­ics soft­ware integration/development, web traf­fic analy­sis, Google Search Appli­ance appli­ca­tion devel­op­ment and search engine opti­miza­tion.

Jason Call, Senior Analyst


Jason joins SDI from Numer­ic Ana­lyt­ics where he was most recent­ly a senior account coor­di­na­tor. Jason has over three years of expe­ri­ence as an ana­lyst spe­cial­iz­ing in data visu­al­iza­tion and mak­ing mean­ing­ful busi­ness rec­om­men­da­tions.

Steve Curtis, Director of Business Development


Steve joins SDI with sev­en years of expe­ri­ence in busi­ness-to-busi­ness sales and dig­i­tal mar­ket­ing.  He has worked with some of the world’s lead­ing enter­prise clients across mul­ti­ple ver­ti­cals, includ­ing US Bank, Aber­crom­bie & Fitch and Red­box. This expe­ri­ence has giv­en him a first-hand view of the com­plex­i­ties often asso­ci­at­ed with effec­tive web strat­e­gy and exe­cu­tion.  As a for­mer Adobe Ana­lyt­ics (Omni­ture) sales exec­u­tive and Teal­i­um sales leader, he brings with him an in-depth under­stand­ing of web ana­lyt­ics and tag man­age­ment sys­tems.

Executive Team Expansion

In the last nine months, Search Dis­cov­ery has also added key exec­u­tive tal­ent, includ­ing: Mike Gustafson, Chief Oper­at­ing Offi­cer, for­mer­ly a part­ner at Pub­li­cis Goupe agency Roset­ta where he lead the 450-per­son tech­nol­o­gy prac­tice; and Roy Bielewicz, vice pres­i­dent of sales & mar­ket­ing, for­mer­ly an asso­ciate partner/vice pres­i­dent at Roset­ta, where he built and led the agency’s 40-per­son ana­lyt­ics prac­tice.