Direc­tor of Prod­uct Strat­e­gy Lee Isensee will be join­ing more than 25 top indus­try lead­ers at this impres­sive online dig­i­tal mar­ket­ing and ana­lyt­ics summit.

Par­tic­i­pants in this vir­tu­al sum­mit include indus­try lead­ers in the advanc­ing web and mobile app ana­lyt­ics space.

Lee Isensee was select­ed to par­tic­i­pate in the event by Observe­Point based on his influ­ence in dig­i­tal mar­ket­ing and ana­lyt­ics leadership.

He will present at the vir­tu­al sum­mit on Novem­ber 17th. Atten­dees can reg­is­ter online for free to attend the vir­tu­al event.

We are very excit­ed to be joined by orga­ni­za­tions and thought-lead­ers of such cal­iber,” said Observe­Point CEO, Rob Seo­las, “These influ­encers advance the ana­lyt­ics mar­ket­place of ideas by shar­ing action­able, research-based, rel­e­vant points-of-view and best practices.”

With two decades in dig­i­tal mar­ket­ing, prod­uct, and strate­gic con­sult­ing, Lee is a high­ly regard­ed expert that has helped shape the ever-evolv­ing dig­i­tal indus­try. By com­bin­ing his broad scope of skills into a clear exe­cu­tion plan, he has made com­pre­hen­sive dig­i­tal strate­gies a real­i­ty for some of the world’s top brands.

At Ana­lyt­ics Sum­mit, he will present his break­out ses­sion “Hey Siri, What Are App Ana­lyt­ics?”, where he will dis­cuss how com­pa­nies can har­ness non-web-cen­tric ana­lyt­ics for max­i­mum busi­ness impact.

We’ve come a long way from the ear­ly days of mobile: m dot sites, and lat­er, respon­sive design,” said Lee. “Apps are sophis­ti­cat­ed, and demand non-web-cen­tric ana­lyt­ics to tru­ly mea­sure their value.”

To reg­is­ter for the vir­tu­al Ana­lyt­ics Sum­mit, vis­it ObservePoint’s web­site.