The Perfect Match: How SEO and Dynamic Search Ads Make for Better SEM

by Jul 26, 2017

Opti­mized SEO helps poten­tial clients and customers find your site organ­i­cally, but it can also make your AdWords campaigns cheaper and more lucra­tive. With Dynamic Search Ads (DSAs) in partic­u­lar, high search engine rank­ings make it possi­ble to save time on keyword research while decreas­ing cost. In this video, Gabriela and Olivia explain how Search Discovery success­fully lever­aged this strat­egy for a leading real estate client, result­ing in a lowered cost per lead.