The Perfect Match: How SEO and Dynamic Search Ads Make for Better SEM

by | Jul 26, 2017 | dig­i­tal mar­ket­ing, paid search, SEO

Opti­mized SEO helps poten­tial clients and cus­tomers find your site organ­i­cal­ly, but it can also make your AdWords cam­paigns cheap­er and more lucra­tive. With Dynam­ic Search Ads (DSAs) in par­tic­u­lar, high search engine rank­ings make it pos­si­ble to save time on key­word research while decreas­ing cost. In this video, Gabriela and Olivia explain how Search Dis­cov­ery suc­cess­ful­ly lever­aged this strat­e­gy for a lead­ing real estate client, result­ing in a low­ered cost per lead.