The Perfect Match: How SEO and Dynamic Search Ads Make for Better SEM

Optimized SEO helps potential clients and customers find your site organically, but it can also make your AdWords campaigns cheaper and more lucrative. With Dynamic Search Ads (DSAs) in particular, high search engine rankings make it possible to save time on keyword research while decreasing cost. In this video, Gabriela and Olivia explain how Search Discovery successfully leveraged this strategy for a leading real estate client, resulting in a lowered cost per lead.

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