Our search engine opti­miza­tion strate­gies are designed to achieve authen­tic and long-term results. We use proven method­olo­gies to lever­age our exper­tise, ulti­mately helping clients around the world to achieve measur­able success through targeted insight and metic­u­lous execu­tion.

Tradi­tional SEO methods were deemed success­ful when they increased brand visi­bil­ity through higher rank­ings in search engines such as Google and Bing. However, increased rank­ings may be only tempo­rary. We believe that compa­nies will succeed and enjoy online prof­itabil­ity only when they take a holis­tic approach to search engine opti­miza­tion. By incor­po­rat­ing world-class web analyt­ics, indus­try-specific expe­ri­ence and inte­grat­ing quality content to satisfy user intent, we increase visitor loyalty and conver­sion rates while giving your company the authen­tic search engine pres­ence it deserves.

In the early days of search engine opti­miza­tion, websites could garner search engine visi­bil­ity by stuff­ing keywords into meta data, submit­ting to a couple feed programs and then calling it a day. That one-size-fits-all approach to SEO died along with the floppy disc. Many of the spammy tactics that exploited the weak­nesses of past search engines were not only lacking in posi­tive benefit, but they would damage a website’s repu­ta­tion and ranking if employed today.

As search engines have become more sophis­ti­cated, social signals, user senti­ment, engage­ment behav­ior and other human factors have been inte­grated into search engine algo­rithms. As a result, websites built solely for search engines are quickly losing their rank­ings and are being replaced by websites that authen­ti­cally satisfy human expec­ta­tions and intent. Thus, modern SEO must focus on the end user, the customer – the actual person sitting at the keyboard, engag­ing with your website.

Search Discovery’s approach to SEO balances the require­ments of search engines with the needs of the customer to create a quality, sustain­able, opti­miza­tion strat­egy. At the core of our SEO program, we address the funda­men­tal vari­ables that lay the foun­da­tion for long-term success:

  1. Website Acces­si­bil­ity – Can search engines actu­ally see (index) your content? There are often many obsta­cles that can prevent a simple web crawler from finding your content in images and other substan­dard coding tech­niques includ­ing, but not limited to Javascript navi­ga­tion, Frames, Flash, and AJAX.
  2. Website Descrip­tion – Does your website accu­rately portray itself linguis­ti­cally and archi­tec­turally? An opti­mized website descrip­tion refers to the success­ful inte­gra­tion of linguis­tic elements (keywords and phrases) into a stable and consis­tent archi­tec­ture. Rather than merely sprin­kling keywords onto a webpage, the archi­tec­ture should deliver search engine-friendly content without unnec­es­sary dupli­ca­tion or “keyword canni­bal­iza­tion.” Through exten­sive keyword research, strate­gic keyword place­ments and HTML inte­gra­tion, we take advan­tage of the way search engines cate­go­rize and rank web pages, ulti­mately leading to a sustained pres­ence in the digital market­place.
  3. Website Repu­ta­tion and Popu­lar­ity – Is your website refer­enced by cred­i­ble sources? Google changed the search engine land­scape by intro­duc­ing link author­ity and PageR­ank into their algo­rithm. Bing empha­sizes link author­ity as well and typi­cally will not index a web page if another website does not link to it first. Links help search engines eval­u­ate the repu­ta­tion and author­ity of a website. Beyond the quan­tity of links point­ing to a website, the source the link and method of acqui­si­tion (given, earned or paid) greatly affects how a search engine inter­prets a website’s quality. Websites that create great content and help their customers typi­cally have little diffi­culty acquir­ing links from brand evan­ge­lists. On the other hand, websites that buy or trade links can face drastic search engine penal­ties – just ask JCPen­ney.

The Search Discovery SEO team takes a custom tailored approach to online success. Because no two compa­nies are exactly alike, our compre­hen­sive strate­gies for achiev­ing high visi­bil­ity are created on a website-by-website basis. While most websites share similar goals, the tactics to achieve those goals are depen­dent upon many factors. The chosen code base, hosting envi­ron­ment, compet­i­tive land­scape, website archi­tec­ture and overall content presen­ta­tion are addi­tional vari­ables that help deter­mine our tacti­cal empha­sis and direc­tion.

Not only highly expe­ri­enced and tech­ni­cally adept, Search Discovery SEO profes­sion­als have the ability to provide a wide range of insights through our tech­ni­cal site assess­ments and prior­i­tized recom­men­da­tions based on the poten­tial for posi­tive, long-term success. We help our clients inter­nal­ize SEO best prac­tices and inte­grate them into their devel­op­ment process. If you would like to learn more about our approach or how we can help with your SEO campaign, contact us today.