Two things set Search Discovery apart from many of our peers. First, we connect all the dots into a single solu­tion for you: regard­less of the set of services we are provid­ing at any one time, all of our recom­men­da­tions take every other disci­pline into account. Second, we are the teach­ers: while most agen­cies are out there reading blogs and books to stay up-to-date, we are the ones writing them. Our expe­ri­ence and tenure is tough to match, and it’s exactly what allows us to bring the disci­plines together in a seam­less fashion.

Inter­ac­tive market­ing campaigns should be opti­mized along­side tradi­tional market­ing campaigns, press releases and social media to ensure consis­tent messag­ing and to capture the great­est rele­vant audi­ence possi­ble. Our strate­gies look at every piece of the puzzle and we collab­o­rate across disci­plines to ensure a consis­tent brand expe­ri­ence and height­ened conver­sion poten­tial.

Search Discovery offers a wide array of services includ­ing:

  • Digital Analyt­ics
  • Tag Manage­ment Services
  • Search Engine Opti­miza­tion (SEO)
  • Media
  • Social Media
  • Infor­ma­tion Archi­tec­ture
  • Front End Design and Usabil­ity

Search Engine Optimization (SEO)

Our SEO prac­tices are designed to remove all of the imped­i­ments that keep poten­tial customers from visit­ing you online. From the stand­point of acces­si­bil­ity, we ensure that search engines can find your site by fixing substan­dard coding tech­niques and repair­ing linguis­tic and archi­tec­tural repre­sen­ta­tion. Regard­ing your site’s repu­ta­tion, we help you struc­ture the content and estab­lish link author­ity to ensure search engines will give your online busi­ness the notice it deserves.  Visit our sections on SEO for a more detailed descrip­tion of this disci­pline.

Media

While it is nice for people to find you natu­rally, we all know that it pays (liter­ally) to adver­tise. Our paid media disci­plines consist of driving more traffic to your site through Paid Search (Pay-per-Click), Display and Retar­get­ing adver­tis­ing and Compar­i­son Shop­ping Engine adver­tis­ing.

Think of Paid Media as a money multi­plier. More than SEO or Client Perfor­mance, Paid Media offers the most accu­rate account­ing of your return on invest­ment (ROI). Through proper track­ing tech­nol­ogy, advanced keyword bidding and sophis­ti­cated opti­miza­tion strate­gies, we can help you make the most of these paid media oppor­tu­ni­ties.

Client Performance

Your site is the single most impor­tant compo­nent for success. Combin­ing analyt­ics, usabil­ity, design, and archi­tec­ture, we map the most effec­tive expe­ri­ence paths for all chan­nels, tailor­ing the expe­ri­ence from the landing page through the confir­ma­tion page, with partic­u­lar focus on product, cart, form, and check­out design.

Social Media

Failing to engage with current customers and prospects through social media is a missed oppor­tu­nity for many busi­nesses. Both the listen­ing and inter­act­ing aspects of social media are crucial. Doing one and not the other means you’re not maxi­miz­ing the possi­bil­i­ties. Our social media offer­ings inte­grate with your market­ing efforts through by extend­ing the reach of your messages and adding SEO value.

Search Discovery will select sites that best fit your objec­tives and to estab­lish an engag­ing pres­ence on those sites. We believe that the value of social media lies in the content you share, as well as in enrich­ing your online brand. We ensure that each page is opti­mized and provides visi­tors to your page a way to directly connect with your busi­ness and to find the infor­ma­tion they seek. Find out more about our social media services.