To be successful in social media, you must first evaluate the social landscape of your brand and industry. You should listen before you start talking, and when you’re ready to engage, you should be authentic, transparent and add value. Failing to engage with current customers and prospects through social media is a missed opportunity for many businesses. Both the listening and interacting aspects of social media are crucial. Doing one and not the other means you’re not maximizing the possibilities. Our social media offerings integrate with your marketing efforts through extending the reach of your messages and adding SEO value.
Social media makes it easy to listen to your customers and connect with them in ways that aren’t intrusive. Since these sites are opt-in (by becoming a fan or follower), the aim is to understand why your consumers are connecting with you on social sites and to deliver the content they want. This can be anything from customer service to information about your newest product.
Launching a social media campaign can be overwhelming with the plethora of sites to choose from and the resources it takes to successfully execute a social strategy. Search Discovery will select sites that best fit your objectives and to establish an engaging presence on those sites. We believe that the value of social media lies in the content you share, as well as in enriching your online brand. We ensure that each page is optimized and provides visitors to your page a way to directly connect with your business and to find the information they seek.