Search Discovery Nominated for 2016 TAG Awards

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Get excited — we’re nominated for the 2016 TAG Awards! Hosted by the Technology Association of Georgia, the TAG Awards honor the top tech marketers in Atlanta. This year’s awards ceremony will recognize the risk takers and innovators in Atlanta’s technology marketing community. Here’s what we’re up for:

Marketing Innovator of the Year (Agency or Company)

Search Discovery values innovative solutions, and our work with Apartment Finder illustrates that. Our SEO Team laid a great foundation for our Media Team to implement Dynamic Search Ads. The results: a significant increase in targetable user base size and lead quantity, all while significantly decreasing cost per click and cost per lead. Talk about team work!

Up and Coming Marketer of the Year

Two of our Media Managers, Olivia Hawkins and Tori Barlow, are nominated for the Up and Coming Marketer of the Year award. Take a look at the work they’ve done, and it’s easy to see why.

Olivia tested a hunch that a client should forego their TV marketing and focus on digital. During the testing phase alone, the conversion rate goal was exceeded, and web form completion and phone call volume increased to record highs. The client has since experienced year over year revenue growth and is making the full switch to digital. A little risk taking never hurt anybody, right?

Tori helped develop a digital media playbook for a large e-commerce client. Her suggestions generated $300,000 in revenue, and a 14,000% return on ad spend (that’s not a typo!). Thanks to her initiative, the playbook has become the driving force of a new solution offering.

We are grateful to have our work recognized by TAG and the Atlanta marketing community. If you’ll be attending the awards ceremony on November 2nd, be sure to say hello!

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