Get excit­ed — we’re nom­i­nat­ed for the 2016 TAG Awards! Host­ed by the Tech­nol­o­gy Asso­ci­a­tion of Geor­gia, the TAG Awards hon­or the top tech mar­keters in Atlanta. This year’s awards cer­e­mo­ny will rec­og­nize the risk tak­ers and inno­va­tors in Atlanta’s tech­nol­o­gy mar­ket­ing com­mu­ni­ty. Here’s what we’re up for:

Marketing Innovator of the Year (Agency or Company)

Search Dis­cov­ery val­ues inno­v­a­tive solu­tions, and our work with Apart­ment Find­er illus­trates that. Our SEO Team laid a great foun­da­tion for our Media Team to imple­ment Dynam­ic Search Ads. The results: a sig­nif­i­cant increase in tar­getable user base size and lead quan­ti­ty, all while sig­nif­i­cant­ly decreas­ing cost per click and cost per lead. Talk about team work!

Up and Coming Marketer of the Year

Two of our Media Man­agers, Olivia Hawkins and Tori Bar­low, are nom­i­nat­ed for the Up and Com­ing Mar­keter of the Year award. Take a look at the work they’ve done, and it’s easy to see why.

Olivia test­ed a hunch that a client should forego their TV mar­ket­ing and focus on dig­i­tal. Dur­ing the test­ing phase alone, the con­ver­sion rate goal was exceed­ed, and web form com­ple­tion and phone call vol­ume increased to record highs. The client has since expe­ri­enced year over year rev­enue growth and is mak­ing the full switch to dig­i­tal. A lit­tle risk tak­ing nev­er hurt any­body, right?

Tori helped devel­op a dig­i­tal media play­book for a large e-com­merce client. Her sug­ges­tions gen­er­at­ed $300,000 in rev­enue, and a 14,000% return on ad spend (that’s not a typo!). Thanks to her ini­tia­tive, the play­book has become the dri­ving force of a new solu­tion offering.

We are grate­ful to have our work rec­og­nized by TAG and the Atlanta mar­ket­ing com­mu­ni­ty. If you’ll be attend­ing the awards cer­e­mo­ny on Novem­ber 2nd, be sure to say hello!