Change is Here

by Carolina Beltrán, Digital Media Super­vi­sor Yester­day, Face­book unveiled it’s first major redesign of the News Feed since 2009. Almost imme­di­ately, users began critiquing the redesign and notic­ing how similar it looks to Google+. As a marketer, I try not to...

Introducing AdWords Enhanced Campaigns

by Carolina Beltrán, Digital Media Super­vi­sor Today, Google launched a signif­i­cant change to AdWords: *Enhanced Campaigns*. Google has found that consumer behav­ior has changed when it comes to comput­ers, tablets & smart­phones. People constantly switch...

Top of Page Bid Estimates

By Carolina Beltrán In case you hadn’t heard, on Septem­ber 1, Google announced a new metric in AdWords – top of page bid esti­mates.  Top of page bid esti­mates provide addi­tional assis­tance in opti­miz­ing ads to show above the search results. Similar to...