Analytics Archives | Page 2 Of 3 | Search Discovery

Validating Adobe Analytics HTTP POSTED Tags: Pain Relief Formula

Are you running AppMeasurement 1.4.1 or later? Are certain tags no longer displaying in the Adobe Digital Pulse Debugger? Are certain tags mysteriously being sent as an HTTP POST instead of a GET? Does this make tag validation more difficult than you think it should be? Is this causing you to displace your aggression in …

Validating Adobe Analytics HTTP POSTED Tags: Pain Relief Formula Read More »

Design Your Data for Dollars

The primacy of data and the need for analytics is undisputed. Digital data is an amazing resource, and like any natural resource it must be gathered, refined, and shaped. This is why it is crucial to any business to collect, organize, and understand their data. Let’s take a closer look at data in each step …

Design Your Data for Dollars Read More »

Video Recap: Attribution in Digital Marketing at OMMA Atlanta

Search Discovery’s Senior Media Manager, Omri Levin, sat in on last week’s OMMA Atlanta panel on Attribution.  He was accompanied by esteemed colleagues from BKV, Digilant, 22squared and IgnitionOne. Panel Description:   Measure, Attribute, Allocate – Rinse And Repeat: Solving the ROI Equation Attribution remains the elusive element in digital marketing. The interdependence of search, display …

Video Recap: Attribution in Digital Marketing at OMMA Atlanta Read More »

Integrated Digital Marketing Programs are Critical for Brand Success

What I thoroughly love about Search Discovery is the true integration our teams have across a client engagement from sales to planning, strategy, execution and measurement. Agencies always pitch the idea of integration but Search Discovery ACTUALLY has it working like a well-oiled machine. In an integrated client team having collaborative team meetings, measurement and …

Integrated Digital Marketing Programs are Critical for Brand Success Read More »

Congrats Search Discovery – TAG’s 2013 Analytics Marketer of the Year

Last night, Lee Blankenship, the CEO of Search Discovery was awarded the 2013 Technology Association of Georgia’s (TAG) Analytics Marketer of the Year award.  While Lee’s name might be on the trophy this award goes to the entire agency and analytics team and Satellite TMS development team for the rockstar work they do!  Thank you and …

Congrats Search Discovery – TAG’s 2013 Analytics Marketer of the Year Read More »

Are Templates a Real Time Saver?

by Rudi Shumpert, Director, Strategic Services – Satellite Your website is not unique. You have invested large piles of money, time, & resources to create a web site that is just like every other one on the planet. You do not spend time on creative, instead you look at what your leading competitor site is doing …

Are Templates a Real Time Saver? Read More »

Satellite: SiteCatalyst Implementation Series – SiteCatalyst Base Code

by Rudi Shumpert, Director of Strategic Services – Satellite The Adobe / Omniture SiteCatalyst Analytics tool is one of the most robust and feature rich digital measurement tools in the market and, as such, the implementation can be one of the most challenging and complex as well, but it does not have to be.  In the …

Satellite: SiteCatalyst Implementation Series – SiteCatalyst Base Code Read More »

Scroll to Top