by Search Discovery | Jan 27, 2014 | digital marketing, paid media
by Carolina Beltran A few weeks ago, I read that Marin and BlueKai, a data management platform (DMP), had partnered up to offer a new targeting option that integrates first* and thirty-party data**, allowing marketers the ability to customize ads and optimize...
by Search Discovery | Jul 3, 2013 | digital marketing
by Carolina Beltrán, Digital Media Supervisor Over the weekend, I was watching the Confederations Cup final on Univisión, the largest Spanish-language television network in the United States. As a matter of fact, Univisión dominates the Hispanic media...
by Search Discovery | Jun 7, 2013 | digital advertising
by Carolina Beltrán, Digital Media Supervisor Summer is here and it’s a great time to engage your current Instagram followers with a photo contest. Summer is chock-full of images, occasions, and holidays you can draw a contest concept from – prom, graduation,...
by Search Discovery | Mar 13, 2013 | digital advertising
by Carolina Beltrán, Digital Media Supervisor Do you have a YouTube Channel? Yes? Good! I have some news. No? Hmm. Well, now is the time! Here”s why: Early last month, you may have noticed some of your favorite YouTube Channels got a new look. Up until now, this...
by Search Discovery | Mar 8, 2013 | digital advertising
by Carolina Beltrán, Digital Media Supervisor Yesterday, Facebook unveiled it’s first major redesign of the News Feed since 2009. Almost immediately, users began critiquing the redesign and noticing how similar it looks to Google+. As a marketer, I try not to...
by Search Discovery | Feb 22, 2013 | digital advertising
by Carolina Beltrán, Digital Media Supervisor I”ve gotten so many inquiries this week about video advertising. What”s going on? You want to promote that Harlem Shake video you did. Am I right? Today, we”ll talk about your options with Google/YouTube, but know...
by Search Discovery | Feb 6, 2013 | digital advertising
by Carolina Beltrán, Digital Media Supervisor Today, Google launched a significant change to AdWords: *Enhanced Campaigns*. Google has found that consumer behavior has changed when it comes to computers, tablets & smartphones. People constantly switch...
by Search Discovery | Nov 30, 2012 | digital advertising
by Carolina Beltrán, Satellite Ninja Quick question for my digital marketing colleagues: How many of you have looked at a website and thought “I”m tracking conversions and revenue on this site, but what about all these other links? Social links. Download links....
