DMP for PPC

by Carolina Beltran A few weeks ago, I read that Marin and BlueKai, a data manage­ment plat­form (DMP), had part­nered up to offer a new target­ing option that inte­grates first* and thirty-party data**, allow­ing marketers the ability to customize ads and opti­mize...
¿Estamos hablando el mismo idioma?

¿Estamos hablando el mismo idioma?

by Carolina Beltrán, Digital Media Super­vi­sor Over the weekend, I was watch­ing the Confed­er­a­tions Cup final on Univisión, the largest Spanish-language tele­vi­sion network in the United States. As a matter of fact, Univisión domi­nates the Hispanic media...

Introducing One Channel

by Carolina Beltrán, Digital Media Super­vi­sor Do you have a YouTube Channel? Yes? Good! I have some news. No? Hmm. Well, now is the time! Here”s why: Early last month, you may have noticed some of your favorite YouTube Chan­nels got a new look. Up until now, this...

Change is Here

by Carolina Beltrán, Digital Media Super­vi­sor Yester­day, Face­book unveiled it’s first major redesign of the News Feed since 2009. Almost imme­di­ately, users began critiquing the redesign and notic­ing how similar it looks to Google+. As a marketer, I try not to...
Google Video Ad Options

Google Video Ad Options

by Carolina Beltrán, Digital Media Super­vi­sor I”ve gotten so many inquiries this week about video adver­tis­ing. What”s going on? You want to promote that Harlem Shake video you did. Am I right? Today, we”ll talk about your options with Google/YouTube, but know...

Introducing AdWords Enhanced Campaigns

by Carolina Beltrán, Digital Media Super­vi­sor Today, Google launched a signif­i­cant change to AdWords: *Enhanced Campaigns*. Google has found that consumer behav­ior has changed when it comes to comput­ers, tablets & smart­phones. People constantly switch...
Meet Rover

Meet Rover

by Carolina Beltrán, Satel­lite Ninja Quick ques­tion for my digital market­ing colleagues: How many of you have looked at a website and thought “I”m track­ing conver­sions and revenue on this site, but what about all these other links? Social links. Down­load links....