by Search Discovery | Sep 24, 2014 | digital marketing, paid media, social media advertising
In 2013 Facebook acquired Atlas, an ad serving platform, from Microsoft Corp. In the first week of October 2014, Facebook announced they will be releasing a new version of the platform that offers advertisers the ability to use Facebook user data...
by Lindsay Blankenship, Media Director | Jul 11, 2014 | digital marketing, social media advertising
The Search Discovery media team focused on the best opportunities in market to reach our client’s target audience. Facebook advertising has become an important channel for our client’s marketing mixes due to a variety of reasons, a few worth mentioning...
by Noah Levin, Media Discipline Lead | Apr 8, 2013 | digital advertising
Last week, Mark Zuckerberg announced a new Facebook mobile experience dubbed “Facebook Home”. It’s not an OS or an app but seems to fall somewhere in the middle. It will run on select Android devices starting April 12th and will be optimized for an exclusive...
by Noah Levin, Media Discipline Lead | Mar 22, 2013 | analytics, digital marketing, paid media, social media advertising
Facebook recently purchased the Atlas Advertiser Suite, a third party tracking system that allows users to drop cookies on customers through redirect URLs, thus allowing them to track behavior on anyone who clicks on their ads. Atlas has been outdated for some...
by Search Discovery | Mar 8, 2013 | digital advertising
by Carolina Beltrán, Digital Media Supervisor Yesterday, Facebook unveiled it’s first major redesign of the News Feed since 2009. Almost immediately, users began critiquing the redesign and noticing how similar it looks to Google+. As a marketer, I try not to...
by Noah Levin, Media Discipline Lead | Jan 15, 2013 | digital advertising
by Omri Levin, Digital Media Manager Facebook”s much awaited announcement turns out to be Graph Search, a new socially-powered search engine integrated into the Facebook user interface. You can sign up now to join the waitlist or wait until Graph...
by Search Discovery | Nov 19, 2012 | digital advertising
by John Williams I admit it. I’m a cheapskate. Whenever I do my online shopping, I will always check for a “discount” field on the checkout page. I am probably *single-handedly *responsible for over 30% of all abandoned carts on the entire internet because...
