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Google Now and Siri Part 2, Voice Search’s Effect on Search Engine Marketing

In Google Now and Siri Part 1, we took a look at how voice search tools could affect the future of mobile advertising from the perspective of publishers like Google. In Part 2, we’ll look at how voice search and other mobile functionalities may also change search engine marketers roles as well. Voice search is …

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Google Now and Siri Part 1, Voice Search’s Effect on Mobile Advertising

We call Google Now the Siri alternative; however, Google has been toying with voice search for some time. Google could have launched Google Now prior to Siri – they’ve been thinking about it since Captain Kirk talked to an on-board computer on Star Trek.  It begs the question, why did they wait?  And furthermore, why …

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Top of Page Bid Estimates

By Carolina Beltrán In case you hadn’t heard, on September 1, Google announced a new metric in AdWords – top of page bid estimates.  Top of page bid estimates provide additional assistance in optimizing ads to show above the search results. Similar to AdWord’s first page bid estimates, this new metric approximates the CPC needed …

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