by Search Discovery | Apr 3, 2015 | analytics, mobile analytics, tag management
If spending the previous four to five years in the mobile industry has taught me anything, it’s that mobile applications are vastly different than the web. Fundamentally the differences come down to the data: how you present the data, what relevant metrics...
by Noah Levin, Media Discipline Lead | Apr 8, 2013 | digital advertising
Last week, Mark Zuckerberg announced a new Facebook mobile experience dubbed “Facebook Home”. It’s not an OS or an app but seems to fall somewhere in the middle. It will run on select Android devices starting April 12th and will be optimized for an exclusive...
by Search Discovery | Mar 8, 2013 | digital advertising
by Carolina Beltrán, Digital Media Supervisor Yesterday, Facebook unveiled it’s first major redesign of the News Feed since 2009. Almost immediately, users began critiquing the redesign and noticing how similar it looks to Google+. As a marketer, I try not to...
by Search Discovery | Feb 28, 2013 | digital marketing, paid media
by Angela Jones, Digital Media Manager With the recent introduction of Enhanced Campaigns for AdWords, the importance of mobile website optimization is clearer than ever. We’ve been aware of the changing landscape of search behavior across devices since...
