Fighting Ad Fatigue: To The Victor Go the Spoils
Are your ads not performing as well as they could? Ad fatigue may be to blame. Read on for tips on how testing and creative optimization can help.
Manually Optimizing Bidding in Paid Search: Estimating a New CPC
If you aren’t using an automated bidding technology or Google’s bidding strategies and like to have full control of your bidding, how do you manage bidding in bulk to drive efficiencies at scale? This blog post will provide you a basic formula you can use when...