by Gabriela Jimenez, Senior Media Associate | Aug 21, 2017 | digital marketing, optimization, paid media, paid search
Are your ads not performing as well as they could? Ad fatigue may be to blame. Read on for tips on how testing and creative optimization can help.
by Yehonatan Schwarzmer, Senior Analyst | Oct 5, 2015 | digital marketing, paid media, paid search
If you aren’t using an automated bidding technology or Google’s bidding strategies and like to have full control of your bidding, how do you manage bidding in bulk to drive efficiencies at scale? This blog post will provide you a basic formula you can use when...
by Lee Blankenship, CEO | Jun 6, 2013 | adobe analytics, adobe DTM, analytics, digital marketing, optimization, testing
In past posts we have covered the ease and speed with which you are able to deploy and manage your analytics implementations with Satellite TMS. Today I would like to show you how you can leverage the power of Satellite to deliver A/B tests without any...