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Fighting Ad Fatigue: To The Victor Go the Spoils

Fighting Ad Fatigue: To The Victor Go the Spoils

by Gabriela Jimenez, Senior Media Associate | Aug 21, 2017 | digital marketing, optimization, paid media, paid search

Are your ads not perform­ing as well as they could? Ad fatigue may be to blame. Read on for tips on how testing and creative opti­miza­tion can help.

Manually Optimizing Bidding in Paid Search:  Estimating a New CPC

Manually Optimizing Bidding in Paid Search: Estimating a New CPC

by Yehonatan Schwarzmer, Senior Analyst | Oct 5, 2015 | digital marketing, paid media, paid search

If you aren’t using an auto­mated bidding tech­nol­ogy or Google’s bidding strate­gies and like to have full control of your bidding, how do you manage bidding in bulk to drive effi­cien­cies at scale? This blog post will provide you a basic formula you can use when...
A/B Testing with Satellite Tag Management

A/B Testing with Satellite Tag Management

by Lee Blankenship, CEO | Jun 6, 2013 | adobe analytics, adobe DTM, analytics, digital marketing, optimization, testing

In past posts we have covered the ease and speed with which you are able to deploy and manage your analyt­ics imple­men­ta­tions with Satel­lite TMS.  Today I would like to show you how you can lever­age the power of Satel­lite to deliver A/B tests without any...
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