SEMPO Event LiveStream

Reminder: The next SEMPO event happens Thurs­day, Septem­ber 13th, be sure to regis­ter now. This event will also be avail­able for free on LiveStream – don’t miss it! Eric Enge: Inte­grat­ing Search Into The Market­ing Mix & Budget WHEN: Thurs­day, Septem­ber 13...

Top of Page Bid Estimates

By Carolina Beltrán In case you hadn’t heard, on Septem­ber 1, Google announced a new metric in AdWords – top of page bid esti­mates.  Top of page bid esti­mates provide addi­tional assis­tance in opti­miz­ing ads to show above the search results. Similar to...