DMP for PPC

by Carolina Beltran A few weeks ago, I read that Marin and BlueKai, a data manage­ment plat­form (DMP), had part­nered up to offer a new target­ing option that inte­grates first* and thirty-party data**, allow­ing marketers the ability to customize ads and opti­mize...

Introducing AdWords Enhanced Campaigns

by Carolina Beltrán, Digital Media Super­vi­sor Today, Google launched a signif­i­cant change to AdWords: *Enhanced Campaigns*. Google has found that consumer behav­ior has changed when it comes to comput­ers, tablets & smart­phones. People constantly switch...

Top of Page Bid Estimates

By Carolina Beltrán In case you hadn’t heard, on Septem­ber 1, Google announced a new metric in AdWords – top of page bid esti­mates.  Top of page bid esti­mates provide addi­tional assis­tance in opti­miz­ing ads to show above the search results. Similar to...