by Lindsay Blankenship, Media Director | Feb 19, 2014 | digital marketing, paid media, SEO
What I thoroughly love about Search Discovery is the true integration our teams have across a client engagement from sales to planning, strategy, execution and measurement. Agencies always pitch the idea of integration but Search Discovery ACTUALLY...
by Lindsay Blankenship, Media Director | Feb 19, 2014 | digital marketing, paid media, SEO
What I thoroughly love about Search Discovery is the true integration our teams have across a client engagement from sales to planning, strategy, execution and measurement. Agencies always pitch the idea of integration but Search Discovery ACTUALLY has it...
by Search Discovery | Jan 27, 2014 | digital marketing, paid media
by Carolina Beltran A few weeks ago, I read that Marin and BlueKai, a data management platform (DMP), had partnered up to offer a new targeting option that integrates first* and thirty-party data**, allowing marketers the ability to customize ads and optimize...
by Lindsay Blankenship, Media Director | Oct 24, 2013 | digital advertising
In 2013, Search Discovery has made investments to deliver even higher quality work in parallel with our great service offering. With building more layers of sophistication and experience into the Paid Media department, our media execution and...
by Lindsay Blankenship, Media Director | Oct 16, 2013 | digital advertising
As we gear up for this season’s Nutcracker and retailers stock their shelves with holiday merchandise (even before Halloween), Search Discovery is in strategy mode to beat last year’s success. CASE STUDY: A Systematic Approach to Success Our results are the...
by Search Discovery | Feb 6, 2013 | digital advertising
by Carolina Beltrán, Digital Media Supervisor Today, Google launched a significant change to AdWords: *Enhanced Campaigns*. Google has found that consumer behavior has changed when it comes to computers, tablets & smartphones. People constantly switch...
by Search Discovery | Sep 19, 2011 | digital advertising
By Carolina Beltrán In case you hadn’t heard, on September 1, Google announced a new metric in AdWords – top of page bid estimates. Top of page bid estimates provide additional assistance in optimizing ads to show above the search results. Similar to...
