by Lee Blankenship, CEO | Jun 6, 2013 | adobe analytics, adobe DTM, analytics, digital marketing, optimization, testing
In past posts we have covered the ease and speed with which you are able to deploy and manage your analytics implementations with Satellite TMS. Today I would like to show you how you can leverage the power of Satellite to deliver A/B tests without any...
by Lee Blankenship, CEO | Apr 5, 2013 | adobe DTM, analytics, digital marketing
Are you willing to let a vendor dictate the pace at which your business moves? The ability to sample or segment your web traffic for digital measurement tools has long been the domain of the more advanced testing solutions in the market. But there are plenty...
by Lee Blankenship, CEO | Apr 1, 2013 | adobe analytics, adobe DTM, analytics, digital marketing
Here at Satellite we have created a different kind of Tag Management System. A top-down solution which is built around creating rules based on the unique user behaviors or events on your website that are truly important to your business. By keeping...
by Lee Blankenship, CEO | Mar 22, 2013 | adobe analytics, adobe DTM, analytics, digital marketing
In the wake of another amazing Adobe Summit, Adobe has rolled out a new release to their flagship analytics solution SiteCatalyst. And as with most releases in order for you to be able to take advantage of all of the new features, which are detailed...
by Lee Blankenship, CEO | Mar 18, 2013 | digital advertising
One of the joys of using Satellite is seeing the complex things become manageable and the simple things made easy, one such example is setting up Google Analytics cross domain tracking. Setting this up should be an easy process but a quick search on google...
by Lee Blankenship, CEO | Feb 24, 2013 | adobe DTM, analytics, digital marketing
That moment when you are using a tool and you realize that it not only does everything you wanted it to do, but it has extra features that you did not even know you needed. Before I came to my senses and joined the team at Search Discovery |...
by Lee Blankenship, CEO | Feb 22, 2013 | digital advertising
It doesn’t matter if you manage an enterprise sized website or not, making sure the tag management system you choose can provide you with a reliable & secure workflow process to ensure only rules that have been approved and verified ever reach your...
by Lee Blankenship, CEO | Feb 20, 2013 | digital advertising
Reliable and Speedy Figuring out how and where to host your website content is a challenging and sometimes frustrating process. Self-hosting, Content Delivery Networks (CDN), redundant services, reliability, transfer speeds, global caching, the list seems...
by Lee Blankenship, CEO | Feb 15, 2013 | digital advertising
In a previous post, I talked about what the steps were to get the Adobe SiteCatalyst base code setup within Satellite TMS. That post is a great primer for getting started with SiteCatalyst for the first time, but what if you already have an...
