by Search Discovery | Sep 14, 2017 | digital marketing
Social media best practice guidelines are a good starting point, but following your own company’s data is more effective for social media optimization.
by Lindsay Blankenship, Media Director | Nov 18, 2014 | digital marketing, paid media
FORRESTER REPORT: US Digital Marketing Forecast, 2014 To 2019 Forrester’s recent Digital Marketing forecast is filled with juicy stats and provides a bright look into the future of digital marketing trend and budgets. Forrester outlines the...
by Lindsay Blankenship, Media Director | Feb 19, 2014 | digital marketing, paid media, SEO
What I thoroughly love about Search Discovery is the true integration our teams have across a client engagement from sales to planning, strategy, execution and measurement. Agencies always pitch the idea of integration but Search Discovery ACTUALLY has it...
by Search Discovery | Jun 7, 2013 | digital advertising
by Carolina Beltrán, Digital Media Supervisor Summer is here and it’s a great time to engage your current Instagram followers with a photo contest. Summer is chock-full of images, occasions, and holidays you can draw a contest concept from – prom, graduation,...
by Search Discovery | Mar 8, 2013 | digital advertising
by Carolina Beltrán, Digital Media Supervisor Yesterday, Facebook unveiled it’s first major redesign of the News Feed since 2009. Almost immediately, users began critiquing the redesign and noticing how similar it looks to Google+. As a marketer, I try not to...
by Noah Levin, Media Discipline Lead | Jan 4, 2013 | digital advertising
by Omri Levin, Digital Media Manager In the past year, companies like Domino’s have implemented social media strategies with impressive creativity and effectiveness; but before you run to your board meeting and say “This was AWESOME, let’s invest money in...
by Search Discovery | Dec 7, 2012 | digital advertising
by Jonathan Foulds Businesses are now more than ever using Google+ as a popular tool to increase conversions, improve brand visibility in search, and everything in between. It is now more important than ever that your brand get the most out of Google+. So, what...
by Search Discovery | Nov 19, 2012 | digital advertising
by John Williams I admit it. I’m a cheapskate. Whenever I do my online shopping, I will always check for a “discount” field on the checkout page. I am probably *single-handedly *responsible for over 30% of all abandoned carts on the entire internet because...
by Search Discovery | Sep 25, 2012 | digital advertising
by Carolina Beltrán Recently, a very smart lady asked me about social media and paid search advertising. Specifically, she wanted to know why she should be doing both and if they had any impact on one another. Well…YEAH! She should be doing both, but I...