This Is Why Social Media Best Practices are Killing Your Campaigns
Social media best practice guidelines are a good starting point, but following your own company’s data is more effective for social media optimization.
4 Takeaways to Forrester’s US Digital Marketing Forecast
FORRESTER REPORT: US Digital Marketing Forecast, 2014 To 2019 Forrester’s recent Digital Marketing forecast is filled with juicy stats and provides a bright look into the future of digital marketing trend and budgets. Forrester outlines the digital...
Integrated Digital Marketing Programs are Critical for Brand Success
What I thoroughly love about Search Discovery is the true integration our teams have across a client engagement from sales to planning, strategy, execution and measurement. Agencies always pitch the idea of integration but Search Discovery ACTUALLY has it...
5 Simple Steps to Running an Instagram Contest
by Carolina Beltrán, Digital Media Supervisor Summer is here and it’s a great time to engage your current Instagram followers with a photo contest. Summer is chock-full of images, occasions, and holidays you can draw a contest concept from – prom, graduation,...Change is Here
by Carolina Beltrán, Digital Media Supervisor Yesterday, Facebook unveiled it’s first major redesign of the News Feed since 2009. Almost immediately, users began critiquing the redesign and noticing how similar it looks to Google+. As a marketer, I try not to...
Social Media Don’ts
by Omri Levin, Digital Media Manager In the past year, companies like Domino’s have implemented social media strategies with impressive creativity and effectiveness; but before you run to your board meeting and say “This was AWESOME, let’s invest money in...
5 Things You Should Be Doing On Google Plus
by Jonathan Foulds Businesses are now more than ever using Google+ as a popular tool to increase conversions, improve brand visibility in search, and everything in between. It is now more important than ever that your brand get the most out of Google+. So, what...