Team Member Spotlight: Eric Ross

by | Oct 18, 2019

Eric Ross

Digital Market­ing Manager

With a passion for lever­ag­ing data to drive busi­ness success, Eric has devel­oped and executed digital strate­gies for a diverse range of clients in the health­care, retail, finan­cial, SaaS, and travel indus­tries. After start­ing his career in digital media consult­ing for fortune 500 compa­nies, Eric branched into digital analyt­ics and busi­ness intel­li­gence to develop a holis­tic approach to tackle the digital chal­lenges busi­nesses will face today and in the future.

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Get to know Eric

If you won the lottery, what is the first thing you would do?

Buy a small island, fill it full of rescue dogs, and make that my new home.

What superhero power would you have and why?

Tele­por­ta­tion, hands down. I would never have to deal with traffic or delayed flights again.

Where is a place you’d love to travel someday?

I love to travel so that’s tough to narrow down, but Alaska and Bora Bora are defi­nitely near the top of the list.

What three traits define you?

Ener­getic, driven, and person­able.

What is something that you recently learned?

Diving into the world of busi­ness intel­li­gence plat­forms this past year has been amazing. It’s highly reward­ing when we can deliver real-time, auto­mated report­ing & attri­bu­tion solu­tions to a client that previ­ously spent consid­er­able time on the tasks.

What is an important/cool trend you see in our industry today?

As data collec­tion and acti­va­tion lever­age machine learn­ing with increased effec­tive­ness, we see more person­al­ized market­ing messag­ing. When paired with increased privacy regu­la­tions, person­al­ized market­ing efforts will provide greater value to users who have actu­ally elected to receive them. Ideally, this combi­na­tion will even­tu­ally shift the consumer percep­tion of digital market­ing to a much more posi­tive light.

What 3 words would you use to describe Search Discovery?

Ground­break­ing, excit­ing, enjoy­able

Our purpose is to help people thrive. Describe a transformation you’ve experienced in your time at SDI?

I came to SDI with a media-specific back­ground focused on improv­ing client P&L state­ments through digital market­ing. SDI gave me the oppor­tu­nity to expand beyond media into data collec­tion, segmen­ta­tion, visu­al­iza­tion, and more. These new expe­ri­ences have improved my media strat­egy and brought a host of new oppor­tu­ni­ties to drive busi­ness impact for my clients.

What’s your favorite thing about working at Search Discovery?

The culture and people who have helped to shape SDI into what it is today. I feel like I’m always learn­ing, growing, and enjoy­ing myself along the way.

Find an Exciting Career

Learn more about open oppor­tu­ni­ties and life at Search Discovery.