Team Member Spotlight: Eric Ross
Digital Marketing ManagerWith a passion for leveraging data to drive business success, Eric has developed and executed digital strategies for a diverse range of clients in the healthcare, retail, financial, SaaS, and travel industries. After starting his career in digital media consulting for fortune 500 companies, Eric branched into digital analytics and business intelligence to develop a holistic approach to tackle the digital challenges businesses will face today and in the future.
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Get to know Eric
If you won the lottery, what is the first thing you would do?
Buy a small island, fill it full of rescue dogs, and make that my new home.
What superhero power would you have and why?
Teleportation, hands down. I would never have to deal with traffic or delayed flights again.
Where is a place you’d love to travel someday?
I love to travel so that’s tough to narrow down, but Alaska and Bora Bora are definitely near the top of the list.
What three traits define you?
Energetic, driven, and personable.
What is something that you recently learned?
Diving into the world of business intelligence platforms this past year has been amazing. It’s highly rewarding when we can deliver real-time, automated reporting & attribution solutions to a client that previously spent considerable time on the tasks.
What is an important/cool trend you see in our industry today?
As data collection and activation leverage machine learning with increased effectiveness, we see more personalized marketing messaging. When paired with increased privacy regulations, personalized marketing efforts will provide greater value to users who have actually elected to receive them. Ideally, this combination will eventually shift the consumer perception of digital marketing to a much more positive light.
What 3 words would you use to describe Search Discovery?
Groundbreaking, exciting, enjoyable
Our purpose is to help people thrive. Describe a transformation you’ve experienced in your time at SDI?
I came to SDI with a media-specific background focused on improving client P&L statements through digital marketing. SDI gave me the opportunity to expand beyond media into data collection, segmentation, visualization, and more. These new experiences have improved my media strategy and brought a host of new opportunities to drive business impact for my clients.
What’s your favorite thing about working at Search Discovery?
The culture and people who have helped to shape SDI into what it is today. I feel like I’m always learning, growing, and enjoying myself along the way.