A technical site assessment is designed to identify and remove the architectural and technical obstacles to search engines, and are a vital prerequisite to achieving SEO goals. Having a proper website is about more than just online curb appeal. We often see clients with great website content, but no accessible path for the search engines or users to engage with it. We specialize in finding and addressing these complex issues, and providing optimal solutions to deal with them. In fact, we have been able to engage in some simple website restructuring at the beginning of the relationship with one of our clients, resulting in an immediate double-digit increase in conversion rate.
Search Engine Optimization also depends on making sure that our clients are sending out the quality signals regarding trust and authority that are so important. SEO is about getting the details right, and this often means the difference between ranking #1 or #101 in the search results. As each online market niche gets more competitive, fixing these technical site issues becomes necessary to successful SEO.