I get it — data governance is about as interesting as watching paint dry. But like good project management, good data governance is crucial to your business’s success. Quality data governance will make sure your analytics investment doesn’t whither after implementation, and that you are prepared to understand the customer experience as your digital properties change. After all, data you can’t trust is data you can’t use to make decisions!

In episode 12 of The Digital Analytics Power Hour, Tim Wilson and I talk data governance with John Lovett of Analytics Demystified to break down why you should care about governance after your implementation is completed. 45 minutes of a podcast to save you from a lifetime of bad data management? Sounds like a deal to me! Give it a listen below.