I get it — data gover­nance is about as inter­est­ing as watch­ing paint dry. But like good project manage­ment, good data gover­nance is crucial to your business’s success. Quality data gover­nance will make sure your analyt­ics invest­ment doesn’t whither after imple­men­ta­tion, and that you are prepared to under­stand the customer expe­ri­ence as your digital prop­er­ties change. After all, data you can’t trust is data you can’t use to make deci­sions!

In episode 12 of The Digital Analyt­ics Power Hour, Tim Wilson and I talk data gover­nance with John Lovett of Analyt­ics Demys­ti­fied to break down why you should care about gover­nance after your imple­men­ta­tion is completed. 45 minutes of a podcast to save you from a life­time of bad data manage­ment? Sounds like a deal to me! Give it a listen below.