By Carolina Beltrán

In case you hadn’t heard, on Septem­ber 1, Google announced a new metric in AdWords – top of page bid esti­mates.  Top of page bid esti­mates provide addi­tional assis­tance in opti­miz­ing ads to show above the search results. Similar to AdWord’s first page bid esti­mates, this new metric approx­i­mates the CPC needed for ads to appear regu­larly in the top posi­tions above the natural list­ings.

The new top of page bid esti­mate feature comple­ments the new top vs. side report­ing segment. This new report­ing segment provides infor­ma­tion on how ads perform above and to the side of the Google natural list­ings. With this new infor­ma­tion, we can better opti­mize your campaigns by more deeply exam­in­ing the rela­tion­ship between ad loca­tion, clicks, and conver­sions.

Want to know how we use these new tools to manage your campaigns? Contact your Search Discovery team.