By Car­oli­na Beltrán

In case you hadn’t heard, on Sep­tem­ber 1, Google announced a new met­ric in AdWords – top of page bid esti­mates.  Top of page bid esti­mates pro­vide addi­tion­al assis­tance in opti­miz­ing ads to show above the search results. Sim­i­lar to AdWord’s first page bid esti­mates, this new met­ric approx­i­mates the CPC need­ed for ads to appear reg­u­lar­ly in the top posi­tions above the nat­ur­al listings.

The new top of page bid esti­mate fea­ture com­ple­ments the new top vs. side report­ing seg­ment. This new report­ing seg­ment pro­vides infor­ma­tion on how ads per­form above and to the side of the Google nat­ur­al list­ings. With this new infor­ma­tion, we can bet­ter opti­mize your cam­paigns by more deeply exam­in­ing the rela­tion­ship between ad loca­tion, clicks, and conversions.

Want to know how we use these new tools to man­age your cam­paigns? Con­tact your Search Dis­cov­ery team.