In case you hadn’t heard, on September 1, Google announced a new metric in AdWords – top of page bid estimates. Top of page bid estimates provide additional assistance in optimizing ads to show above the search results. Similar to AdWord’s first page bid estimates, this new metric approximates the CPC needed for ads to appear regularly in the top positions above the natural listings.
The new top of page bid estimate feature complements the new top vs. side reporting segment. This new reporting segment provides information on how ads perform above and to the side of the Google natural listings. With this new information, we can better optimize your campaigns by more deeply examining the relationship between ad location, clicks, and conversions.
Want to know how we use these new tools to manage your campaigns? Contact your Search Discovery team.