Your website content can be your most valuable resource, but if users can’t find that content, it’s rendered useless. Implementing good usability practices is paramount in generating new customers and future brand advocates.
Common usability problems include:
- Users can not find the information they are looking for
- Sites are providing the wrong type of content
- Workflow provides no clear next steps for users
Perfecting the Online User Interface
The solution to these problems is web usability, the practice of perfecting online user interfaces. To maximize site potential, end users should be able to intuitively understand how to use a website without requiring much additional instruction. Usability therefore also deals with providing content that is clear, relevant, and engaging for the site’s audience. At Search Discovery we study user behavior as well as web design conventions, in order to facilitate the creation of excellent user interfaces that communicate your company’s informational goals.
In our audit process, we ask:
- How do users interact with your site?
- How can user workflow be simplified?
- Is your site retaining users?
- Where are users leaving your site?
- Are people coming back to the site repeatedly?
- Would users recommend your site to their friends?
Improving web usability leads to more qualified users, who are more loyal to your brand, and are more willing share your site with their peers. In most cases it is difficult to see the flaws in your site design without an impartial third party. We can be that unbiased point of view, along with the creativity and web usability knowledge to tackle your most frustrating design roadblocks.
We conduct thorough qualitative and quantitative user testing to understand user experience. Utilizing industry-leading tools, we analyze your user base to find out what users think of your site, why they leave your site, and where there are points of frustration. If you’ve never conducted user testing before, you’ll be surprised how users can interact with your site in ways you never intended.
Don’t waste any more resources developing content that your customers wont utilize. We can help you develop a content strategy that combines usability best practices and your company’s goals. Further, we will help to prioritize site improvements so your team can quickly reap the rewards.
The usability services we provide include: