You built a site for your users, but if you’ve never performed user testing, you can’t really know how people interact with and relate to your site.
User testing allows you to see your content, site design, architecture, and site experience from a user perspective. It’s often difficult for the people who built a website to have a completely unbiased perspective. User testing provides a completely objective viewpoint from the source that matters the most: the user.
Your web analytics tool can tell you if users are dropping out of your sales funnel at a certain point or if they’re not completing other desired behaviors, but only the user can tell you why.
Search Discovery will conduct user testing on your behalf from start to finish and provide you with insights and recommendations for improvements based on the results.