You built a site for your users, but if you’ve never performed user testing, you can’t really know how people inter­act with and relate to your site.

User testing allows you to see your content, site design, archi­tec­ture, and site expe­ri­ence from a user perspec­tive. It’s often diffi­cult for the people who built a website to have a completely unbi­ased perspec­tive. User testing provides a completely objec­tive view­point from the source that matters the most: the user.

Your web analyt­ics tool can tell you if users are drop­ping out of your sales funnel at a certain point or if they’re not complet­ing other desired behav­iors, but only the user can tell you why.

Search Discovery will conduct user testing on your behalf from start to finish and provide you with insights and recom­men­da­tions for improve­ments based on the results.