Search Dis­cov­ery is Proud to Announce that Evan LaPointe, Vice Pres­i­dent and Direc­tor of Client Per­for­mance has been Nom­i­nat­ed for the Web Ana­lyt­ics Association’s Awards for Excel­lence

Evan LaPointe, Vice Pres­i­dent and Direc­tor of Client Per­for­mance at Atlanta-based online con­sul­tan­cy, Search Dis­cov­ery has been nom­i­nat­ed as one of five final­ists for the Web Ana­lyt­ics Association’s Awards for Excel­lence under the cat­e­go­ry of “Most Influ­en­tial Indus­try Con­trib­u­tor.” Oth­er nom­i­nees for the award are Avinash Kaushik, Ana­lyt­ics Evan­ge­list for Google, and Emer Kir­rane, Man­ag­er of Web Ana­lyt­ics for Yahoo!.

Evan LaPointeRedefin­ing the role of the web ana­lyt­ics pro­fes­sion­al is a dai­ly pur­suit for Evan, who writes his blog and has month­ly columns on Search Engine Land and Evan is a fre­quent speak­er at events for orga­ni­za­tions such as the Atlanta Inter­ac­tive Mar­ket­ing Asso­ci­a­tion and the Atlanta Mar­ket­ing Asso­ci­a­tion. His pre­sen­ta­tions are rel­e­vant and engag­ing at all lev­els of an orga­ni­za­tion, from ana­lysts to C-lev­el man­agers.

Evan envi­sions a quick­ly approach­ing real­i­ty in which entire orga­ni­za­tions use insights from their web ana­lyt­ics depart­ment. He argues that oper­a­tions, not just mar­ket­ing, should be influ­enced by a deep­er under­stand­ing of how cus­tomers inter­act with a com­pa­ny online. By using data to weigh pri­or­i­ties and make deci­sions that require col­lab­o­ra­tion from many depart­ments, Evan helps com­pa­nies align their teams so every­one is work­ing towards the same goals.

Evan’s Client Per­for­mance team at Search Dis­cov­ery spe­cial­izes in the imple­men­ta­tion and use of web ana­lyt­ics tools such as Omni­ture, Web­Trends, Core­met­rics, and Google Ana­lyt­ics. The group uses web ana­lyt­ics data to help site own­ers take a holis­tic and net­worked approach to mak­ing bud­getary and design deci­sions. With so much exper­tise in paid and nat­ur­al search, dis­play adver­tis­ing, design, usabil­i­ty and infor­ma­tion archi­tec­ture, Search Dis­cov­ery believes that prac­ti­tion­ers of web ana­lyt­ics can be the true unbi­ased voice of the orga­ni­za­tion.

Justin Tenis­ci, Per­for­mance Strate­gist at 22squared stat­ed that, “Evan is tru­ly a won­der. He has exten­sive knowl­edge in SEO/SEM and web ana­lyt­ics and he is eas­i­ly able to com­mu­ni­cate that knowl­edge to peo­ple across the spec­trum. We are for­tu­nate to have worked with and learned from him.”

About Search Dis­cov­ery, Inc.:
Search Dis­cov­ery is an online con­sul­tan­cy locat­ed in Atlanta, GA that has been in busi­ness since 2004. As experts in cut­ting edge online mar­ket­ing, Search Dis­cov­ery works with every client as a part­ner, pro­vid­ing unique busi­ness solu­tions with out­stand­ing cus­tomer ser­vice. They focus on bring­ing more traf­fic to client sites while strength­en­ing their online busi­ness to turn vis­i­tors into cus­tomers. Through paid search, SEO, and improved site per­for­mance, Search Dis­cov­ery has helped to improve online oper­a­tions for clients such as Chick-Fil-A,,, and Alter­na­tive Appar­el. Addi­tion­al com­pa­ny infor­ma­tion can be found at

Lee Blanken­ship – Pres­i­dent
Search Dis­cov­ery, Inc.
(Office) 404−898−0430