Search Discovery is Proud to Announce that Evan LaPointe, Vice Pres­i­dent and Direc­tor of Client Perfor­mance has been Nomi­nated for the Web Analyt­ics Association’s Awards for Excel­lence

Evan LaPointe, Vice Pres­i­dent and Direc­tor of Client Perfor­mance at Atlanta-based online consul­tancy, Search Discovery has been nomi­nated as one of five final­ists for the Web Analyt­ics Association’s Awards for Excel­lence under the cate­gory of “Most Influ­en­tial Indus­try Contrib­u­tor.” Other nomi­nees for the award are Avinash Kaushik, Analyt­ics Evan­ge­list for Google, and Emer Kirrane, Manager of Web Analyt­ics for Yahoo!.

Evan LaPointeRedefin­ing the role of the web analyt­ics profes­sional is a daily pursuit for Evan, who writes his blog and has monthly columns on Search Engine Land and Evan is a frequent speaker at events for orga­ni­za­tions such as the Atlanta Inter­ac­tive Market­ing Asso­ci­a­tion and the Atlanta Market­ing Asso­ci­a­tion. His presen­ta­tions are rele­vant and engag­ing at all levels of an orga­ni­za­tion, from analysts to C‑level managers.

Evan envi­sions a quickly approach­ing reality in which entire orga­ni­za­tions use insights from their web analyt­ics depart­ment. He argues that oper­a­tions, not just market­ing, should be influ­enced by a deeper under­stand­ing of how customers inter­act with a company online. By using data to weigh prior­i­ties and make deci­sions that require collab­o­ra­tion from many depart­ments, Evan helps compa­nies align their teams so every­one is working towards the same goals.

Evan’s Client Perfor­mance team at Search Discovery special­izes in the imple­men­ta­tion and use of web analyt­ics tools such as Omni­ture, WebTrends, Core­met­rics, and Google Analyt­ics. The group uses web analyt­ics data to help site owners take a holis­tic and networked approach to making budgetary and design deci­sions. With so much exper­tise in paid and natural search, display adver­tis­ing, design, usabil­ity and infor­ma­tion archi­tec­ture, Search Discovery believes that prac­ti­tion­ers of web analyt­ics can be the true unbi­ased voice of the orga­ni­za­tion.

Justin Tenisci, Perfor­mance Strate­gist at 22squared stated that, “Evan is truly a wonder. He has exten­sive knowl­edge in SEO/SEM and web analyt­ics and he is easily able to commu­ni­cate that knowl­edge to people across the spec­trum. We are fortu­nate to have worked with and learned from him.”

About Search Discovery, Inc.:
Search Discovery is an online consul­tancy located in Atlanta, GA that has been in busi­ness since 2004. As experts in cutting edge online market­ing, Search Discovery works with every client as a partner, provid­ing unique busi­ness solu­tions with outstand­ing customer service. They focus on bring­ing more traffic to client sites while strength­en­ing their online busi­ness to turn visi­tors into customers. Through paid search, SEO, and improved site perfor­mance, Search Discovery has helped to improve online oper­a­tions for clients such as Chick-Fil‑A,,, and Alter­na­tive Apparel. Addi­tional company infor­ma­tion can be found at

Lee Blanken­ship – Pres­i­dent
Search Discovery, Inc.
(Office) 404−898−0430