With any acqui­si­tion there are always ques­tions. Since only the Satel­lite tech­nol­o­gy was acquired, not Search Dis­cov­ery, we cer­tain­ly don’t have all the answers.  Here are some things we do know and some infor­ma­tion about where we think Adobe might be head­ing with Satel­lite:

Q: What hap­pens to cur­rent Satel­lite cus­tomers?

A: All Satel­lite con­tracts have been assigned to Adobe.

Q: Will there be any changes in price?

A: Only Adobe knows the future pric­ing strat­e­gy for Satel­lite, but they have been clear that all exist­ing pric­ing will be hon­ored and assured the com­mu­ni­ty that prices will not go up.

Q: What does this mean for Satel­lite and Google Ana­lyt­ics?

A: Adobe is com­mit­ted to con­tin­u­ing the tool-agnos­tic approach in which Satel­lite was cre­at­ed. As such, Google Ana­lyt­ics will still be ful­ly sup­port­ed inside the tech­nol­o­gy. That said, if you have spe­cif­ic ques­tions about how to cus­tomize and get the most out of a Google Ana­lyt­ics imple­men­ta­tion, those ques­tions should be direct­ed to part­ners like Search Dis­cov­ery that have expe­ri­ence work­ing with tools out­side the Adobe Mar­ket­ing Cloud.

Q: If I want to con­tin­ue to get sup­port from Search Dis­cov­ery, is that an option?

A: Yes.  Search Dis­cov­ery was not acquired, just the Satel­lite tech­nol­o­gy. Search Discovery’s ana­lyt­ics and TMS imple­men­ta­tion ser­vices are stronger than ever and prepar­ing for the wave of new instal­la­tions com­ing soon to Satel­lite. Read more about what’s next for Search Dis­cov­ery.

Q: Does Satel­lite work with any ana­lyt­ics tool?

A: Yes. And before you ask, “But what about …” The answer is YES! Unlike oth­er TMS sys­tems, Satel­lite was designed from day one to work with ANY tech­nol­o­gy. No tem­plates, no lim­i­ta­tions, just sim­ply every­thing. How else can we say this… If it is writ­ten in JavaScript or HTML, Satel­lite can install it. Learn more about Sup­port­ed Tags here. But trust us…. Yes, it can install your tag.

Q: Can I get a Demo?

A: Absolute­ly. There is a “Work with Us” form on near­ly every page of our site.

Q: Is Search Dis­cov­ery still a Google Ana­lyt­ics Pre­mi­um Reseller?

A: Yes.  We are still a Google Ana­lyt­ics Pre­mi­um reseller and we think GA Pre­mi­um + Satel­lite is a fan­tas­tic com­bi­na­tion just like Site­Cat­a­lyst + Satel­lite.

Q: Is Search Dis­cov­ery tool-agnos­tic?

A: If you mean, “are we able to install any tool?” Yes, with­out ques­tion. We have expe­ri­ence with thou­sands of tech­nolo­gies and have no lim­i­ta­tions of what we are allowed or capa­ble of work­ing with. If you mean, “are we will­ing to work with any tool?” No.  We don’t get on a race­track with a Toy­ota Yaris and we don’t play with toy tech­nolo­gies online. We have strong opin­ions about avail­able tech­nolo­gies. Com­pa­nies hire Search Dis­cov­ery to ana­lyze their busi­ness, project their future needs and lever­age our expe­ri­ences to pro­vide world-class solu­tions and guid­ance.

Q: Does Search Dis­cov­ery pro­vide train­ing on Satel­lite?

A: Yes. We’ll be talk­ing more about our month­ly train­ing sem­i­nars in the days to come.

Q: Will Satel­lite lose any capa­bil­i­ties now that Adobe owns it?

A: Skep­tics will be skep­tics, but we believe Adobe’s inten­tions are to make Satel­lite the most ver­sa­tile and wide­ly used TMS in the world.  In today’s dig­i­tal land­scape, a TMS sim­ply has no val­ue if it doesn’t work with all tech­nolo­gies.

Q: What hap­pened to the Satel­lite team?

A: Sad­ly, some of the amaz­ing Satel­lite team here at Search Dis­cov­ery has tran­si­tioned over to Adobe. For the most part it was the devel­op­ment team that moved out to Utah.  How­ev­er, Search Discovery’s ana­lyt­ics and TMS ser­vices team is as strong as ever and we con­tin­ue to invest in find­ing the most tal­ent­ed ana­lyt­ics con­sul­tants in the coun­try.

Q: Can I come to work for Search Dis­cov­ery?

A: We are always look­ing for tal­ent­ed ana­lyt­ics peo­ple. If you are pas­sion­ate about cre­at­ing change through the use of big data and love the tech­ni­cal side of dig­i­tal mar­ket­ing, please apply for an audi­tion.  And if you’re work­ing for anoth­er TMS solu­tion and rec­og­nize the writ­ing on the wall, we’d love to hear from you too.

We will be updat­ing this post as more infor­ma­tion becomes avail­able so please revis­it this page for more details.