With any acqui­si­tion there are always ques­tions. Since only the Satel­lite tech­nol­ogy was acquired, not Search Discovery, we certainly don’t have all the answers.  Here are some things we do know and some infor­ma­tion about where we think Adobe might be heading with Satel­lite:

Q: What happens to current Satel­lite customers?

A: All Satel­lite contracts have been assigned to Adobe.

Q: Will there be any changes in price?

A: Only Adobe knows the future pricing strat­egy for Satel­lite, but they have been clear that all exist­ing pricing will be honored and assured the commu­nity that prices will not go up.

Q: What does this mean for Satel­lite and Google Analyt­ics?

A: Adobe is commit­ted to contin­u­ing the tool-agnos­tic approach in which Satel­lite was created. As such, Google Analyt­ics will still be fully supported inside the tech­nol­ogy. That said, if you have specific ques­tions about how to customize and get the most out of a Google Analyt­ics imple­men­ta­tion, those ques­tions should be directed to part­ners like Search Discovery that have expe­ri­ence working with tools outside the Adobe Market­ing Cloud.

Q: If I want to continue to get support from Search Discovery, is that an option?

A: Yes.  Search Discovery was not acquired, just the Satel­lite tech­nol­ogy. Search Discovery’s analyt­ics and TMS imple­men­ta­tion services are stronger than ever and prepar­ing for the wave of new instal­la­tions coming soon to Satel­lite. Read more about what’s next for Search Discovery.

Q: Does Satel­lite work with any analyt­ics tool?

A: Yes. And before you ask, “But what about …” The answer is YES! Unlike other TMS systems, Satel­lite was designed from day one to work with ANY tech­nol­ogy. No templates, no limi­ta­tions, just simply every­thing. How else can we say this… If it is written in JavaScript or HTML, Satel­lite can install it. Learn more about Supported Tags here. But trust us…. Yes, it can install your tag.

Q: Can I get a Demo?

A: Absolutely. There is a “Work with Us” form on nearly every page of our site.

Q: Is Search Discovery still a Google Analyt­ics Premium Reseller?

A: Yes.  We are still a Google Analyt­ics Premium reseller and we think GA Premium + Satel­lite is a fantas­tic combi­na­tion just like Site­Cat­a­lyst + Satel­lite.

Q: Is Search Discovery tool-agnos­tic?

A: If you mean, “are we able to install any tool?” Yes, without ques­tion. We have expe­ri­ence with thou­sands of tech­nolo­gies and have no limi­ta­tions of what we are allowed or capable of working with. If you mean, “are we willing to work with any tool?” No.  We don’t get on a race­track with a Toyota Yaris and we don’t play with toy tech­nolo­gies online. We have strong opin­ions about avail­able tech­nolo­gies. Compa­nies hire Search Discovery to analyze their busi­ness, project their future needs and lever­age our expe­ri­ences to provide world-class solu­tions and guid­ance.

Q: Does Search Discovery provide train­ing on Satel­lite?

A: Yes. We’ll be talking more about our monthly train­ing semi­nars in the days to come.

Q: Will Satel­lite lose any capa­bil­i­ties now that Adobe owns it?

A: Skep­tics will be skep­tics, but we believe Adobe’s inten­tions are to make Satel­lite the most versa­tile and widely used TMS in the world.  In today’s digital land­scape, a TMS simply has no value if it doesn’t work with all tech­nolo­gies.

Q: What happened to the Satel­lite team?

A: Sadly, some of the amazing Satel­lite team here at Search Discovery has tran­si­tioned over to Adobe. For the most part it was the devel­op­ment team that moved out to Utah.  However, Search Discovery’s analyt­ics and TMS services team is as strong as ever and we continue to invest in finding the most talented analyt­ics consul­tants in the country.

Q: Can I come to work for Search Discovery?

A: We are always looking for talented analyt­ics people. If you are passion­ate about creat­ing change through the use of big data and love the tech­ni­cal side of digital market­ing, please apply for an audi­tion.  And if you’re working for another TMS solu­tion and recog­nize the writing on the wall, we’d love to hear from you too.

We will be updat­ing this post as more infor­ma­tion becomes avail­able so please revisit this page for more details.