Anna Reed

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Anna Reed
Senior Analyst
Anna is an experienced Analyst with a demonstrated history of working in the marketing and advertising industry. She’s skilled in Analytics, Data Visualization, Data Analysis, Implementation and Optimization Testing. She is a strong business development professional with a Bachelor’s Degree focused in Marketing with emphasis in Digital Marketing and a Certificate in Music Business from The University of Georgia.


What are two random facts about you?
  1. I used to work in the music industry making live recordings of concerts and mixing them into radio shows for bands like Alabama Shakes, MuteMath and Drive by Truckers.
  2. I’ve been to over 300 concerts in my lifetime.
If you could only eat one meal for the rest of your life, what would it be?
Potatoes in any form. They’re the most versatile food that exists! Mashed, baked, sautéed, boiled, fried, grilled…shoutout to potatoes for holding it down no matter my mood.
What are the 4 things you can’t live without?
  1. Spotify: Music is my lifeblood.
  2. Bodies of water: Any type of body of water keeps me at peace. If I could go swimming everyday I would.
  3. Poetry: Poetry is a way I love to express myself.
  4. Laughter: Laughter is the most healing thing to exist.
What three traits define you?
Detail-oriented, strategic, empathetic.
What is something that you recently learned?
I recently learned how to strategically estimate and scope out projects for clients that come to us needing an analytics implementation or migration. I also recently figured out a way to “artistically” map out user behavior across several websites so clients can understand their user journey and drop off points with Google Analytics, Google DataStudio and all while being visually pleasing to the eye.
What is an important/cool trend you see in our industry today?
An important trend I see in our industry is automation of tasks that used to take long periods of time. This will leave more space for people to thrive as tech visionaries. Another cool trend I see is the ability to better predict user behavior. With predictive analytics, it’s only a matter of time before every business understands the value of a potential lead before that person has even decided to become a lead themselves.
Where is the best place you’ve traveled to and why?
Amsterdam! It’s so picturesque and has something to offer everyone. The beach, romance, nightlife, day-time activities, wonderful food and so much diversity. The city is so active with an average of 4 bikes to every person and everyone seems so healthy and happy. I have yet to experience another city that has all of these things in one place.
What 3 words would you use to describe Search Discovery?
Spunky, pioneering, authentic.
Our purpose is to help people thrive. Describe a transformation you’ve experienced in your time at SDI?
My background before coming to Search Discovery was in an unrelated field. After being here for over 3 years I am now able to spearhead projects and give advice as a SME in the analytics space with confidence. Tag management systems, analytics platforms and beautifully functional dashboards are now my specialty and tech is my language. Because of the experts that reside here at SDI, I’ve grown in the tech space like I never imagined I would.
What’s your favorite thing about working at Search Discovery?
The people are truly the best. If I need help whether it be technically or just someone to bounce ideas off of, there is always someone around willing to give their time.
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