Julie Hoyer

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Julie Hoyer
In between baking and playing volleyball, Julie likes to solve complex math problems for fun! Julie started at Search Discovery just under a year ago, as part of our college hire program, and has had a significant positive impact on her peers and our clients. She holds a Masters in Math, which explains her passion for helping her colleagues navigate tough data situations, and she thrives on helping our clients overcome their challenges. Her day-to-day is never a bore, as she bounces from optimization to data analysis to reading articles and taking courses to enhance her skill set.


If you won the lottery, what is the first thing you would do?
Set up a fund for my siblings’ college tuition, and buy my parents homes to retire to, then travel!
What are the 4 things you can’t live without?
Summers on Lake Michigan, pastries with a coffee, wine, and Saturday mornings.
What superhero power would you have and why?
Teleportation. So I could just blink and travel to wherever I wanted without having to actually take the time to get there! Would make going to Europe or home for the holidays so much easier.
What three traits define you?
Determined, Adaptable, Loyal.
What is something that you recently learned?
How to create a Hypothesis Library for optimization testing, and how to gather evidence for those hypotheses in Adobe Analytics Workspace.
What is an important/cool trend you see in our industry today?
The topic of Ethics with data collection and the development and use of AI.
What 3 words would you use to describe Search Discovery?
Unique, Diverse, and Impactful.
Our purpose is to help people thrive. Describe a transformation you’ve experienced in your time at SDI?
In my first 9 months here I have experienced diving head first into an industry I had no prior knowledge of. Everyone here has empowered me to take on new tasks, challenge myself, and gain experience in analytics and optimization. I cannot believe how much I have learned already and it makes me so excited for what is next!
What’s your favorite thing about working at Search Discovery?
The people and the opportunity to grow and pursue your career in the path you are most passionate about! People here have so much experience and knowledge that they are willing to share, and they are kind and supportive as well. Everyone here works together to better each other, the business, and the work we produce.
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