Katherine Williams

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Katherine Williams
Platform Engineer
Katherine is an experienced platform engineer. She is an expert in tag management systems including Adobe Launch and DTM, Ensighten, GTM, and custom Javascript solutions. She has implemented multi-site tagging solutions for the media, pharmaceutical, network infrastructure, banking, and home design companies. She enjoys working with both technical and non-technical teammates. Along with her implementation skills, Katherine has experience in design and specifically in the Adobe Creative Suite. She has a bachelor’s degree in Applied Mathematics with a minor in Visual Arts.


What are two random facts about you?
  1. I just got my California Naturalist Certification. I am fascinated by gray foxes (Urocyon cinereoargenteus) and California quail (Callipepla California).
  2. I encountered a mountain lion (Puma concolor) at the end of my street. Luckily the puma wasn’t interested in me but it definitely got my attention!!!
If you could only eat one meal for the rest of your life, what would it be?
If I had to eat one food for the rest of my life it would be avocados because they are just so darn good.
If you won the lottery, what is the first thing you would do?
If I won the lottery, I would donate the money to wildlife research to stop the extinction of so many species.
What are the 4 things you can’t live without?
I can’t live without my husband, my family, interesting projects and music.
What three traits define you?
Resilient, kind, sometimes intense.
What is something that you recently learned?
I recently learned about GDPR and implemented a Consent Management solution using OneTrust, Adobe Launch and Adobe’s ECID Opt-in library.
What is an important/cool trend you see in our industry today?
An important trend is the new privacy laws, GDPR and CCPA compliance. This is changing how we collect data, what data we collect and who we can collect data from. Many of our clients are working with us to implement consent management solutions.
What 3 words would you use to describe Search Discovery?
Fast-paced, brilliant, knowledgeable.
Our purpose is to help people thrive. Describe a transformation you’ve experienced in your time at SDI?
I have learned so much from my colleagues. SDI has so many technically accomplished people who are willing to help. I have learned more in the past two years with SDI than in my previous years working in Analytics.
What’s your favorite thing about working at Search Discovery?
My favorite thing about working at SDI is learning new technical skills like Adobe AAM and becoming more of an expert at things I know like Adobe Launch and Analytics.
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