Data protection is integral for customer privacy. We help you choose a customer data platform (CDP) that complies with the latest privacy laws and provides easy data protection solutions.
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In an effective automated bid strategy, marketers need to choose the appropriate metrics relative to their goals and set effective target ROAS (return on ad spend) and target CPAs (cost per conversion). This post helps you optimize ad spend within paid search. Embracing machine learning for automated bidding is becoming increasingly important. It’s not a
Leveraging audience insights in display and social marketing is second nature. But these insights also can and should be a part of your search marketing strategy. This post details the advantages of elevating personas with audience segments
Search Discovery outlines a data-informed framework for decision-making with straightforward, useful constructs (performance measurement and hypothesis validation).
We introduce URL query parameters and explain how filtering out query strings can consolidate and simplify reporting. See how our team can help!
Learn from Lukas Vermeer’s conversation with the Test and Learn Community about Sample Ratio Mismatch (SRM) or what he calls “one neat trick to run better experiments.” Here’s a simple tool to test for data quality issues. The Test and Learn Community met with the Director of Experimentation at Booking.com, Lukas Vermeer, on a beautiful
We outline a fundamentally different approach—randomized controlled trial study (RCT)—that does not fall prey to issues faced by marketers and analysts trying to rely on data that’s incomplete and getting worse.