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If you’re interested in becoming Google certified, it’s likely that you have a few questions. This post is for marketers and analysts who want to know the ins and outs of getting started with Google’s digital marketing certifications.
Like your laundry, all your data needs to be cleaned, touched, managed, and removed from the darn kitchen table. Use a data governance framework for this.
Components of a Good Test Plan, or Hypothesis Prioritization & Gantt Charting Does Not a Test Plan Make
The step after prioritization but before test launch is often skipped. We explain the components of a good test plan (& test plan documentation!) in this first-in-series post about fostering a test & learn culture.
Apollo, the first analytics management system, creates a way for businesses to easily connect their analytics to Apollo to make multiple updates in one simple step.
Apollo, the world’s first analytics management system, provides a unified way to view your digital analytics with custom dashboards designed just for your business needs.
Apollo’s business requirement template helps business leaders identify objectives for their digital analytics investment, which is a crucial step in the business process.