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The New Reality – Data Collection in iOS14

We review the recent changes Apple has made with the iOS14 update and its effect on data collection and mobile measurement. Read more to understand these critical updates and your next steps.

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Data Integration: What It Is & How It Works

We explain what data integration is, how it works, why it’s incredibly important, common approaches, and how integration can help modern businesses succeed.

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Go Ahead and Peek: The Sequential Test Calculator

Introducing The Sequential Test Calculator, an A/B testing tool providing experimenters with a responsible way to peek at test results and optimize run times.

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A/B Testing During & After COVID-19

There have been large rapid shifts in customer behavior, leaving businesses to figure out how to pivot and adapt as quickly as possible. That is why now, more than ever, we need to capture data, learn from it, and make a lot of informed decisions.

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