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I’ve come to believe that best practices simply cannot be implemented with impunity. Optimize your test ideas with Search Discovery to improve your conversion rate optimization.
Market Basket Analysis (MBA) is a popular rule-based machine learning technique that can provide product recommendations to customers. This post shows you how to pull and wrangle the transactional data from the Google Analytics API.
Question: Four test subjects walk into a bar. The 1st wears a shirt and shoes. The 2nd wears a shirt but no shoes. The 3rd wears shoes but no shirt. The 4th wears no shirt and no shoes. Which ones got a drink?
Answer: Unfortunately, none of them accepted cookies, so we’ll never know.
Search Discovery’s Apollo can migrate your legacy Adobe Analytics implementation to XDM for use in Adobe Experience Platform, AEP, in a fraction of the time it takes to migrate manually.
Marketers strive to use data to drive decisions, but the process can be overwhelming. Our data governance intro explains the steps for incorporating data management with clarity and focus.
Data protection is integral for customer privacy. We help you choose a customer data platform (CDP) that complies with the latest privacy laws and provides easy data protection solutions.
This DebugView guide tells you the tools and steps you need to review your Google Analytics 4 tags in a test version of your IOS or Android Apps and your website.