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Market-Basket-Analysis

Using Market Basket Analysis in GA

Market Basket Analysis (MBA) is a popular rule-based machine learning technique that can provide product recommendations to customers. This post shows you how to pull and wrangle the transactional data from the Google Analytics API.

Demystifying-MVT

Demystifying Multivariate Testing

Question: Four test subjects walk into a bar. The 1st wears a shirt and shoes. The 2nd wears a shirt but no shoes. The 3rd wears shoes but no shirt. The 4th wears no shirt and no shoes. Which ones got a drink?
Answer: Unfortunately, none of them accepted cookies, so we’ll never know.

XDM Migration Hero

Apollo – XDM Migration Tool!

Search Discovery’s Apollo can migrate your legacy Adobe Analytics implementation to XDM for use in Adobe Experience Platform, AEP, in a fraction of the time it takes to migrate manually.

Debug View GA4

How To Use DebugView in Google Analytics 4

This DebugView guide tells you the tools and steps you need to review your Google Analytics 4 tags in a test version of your IOS or Android Apps and your website.

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