We review the recent changes Apple has made with the iOS14 update and its effect on data collection and mobile measurement. Read more to understand these critical updates and your next steps.
THE LATEST THINKING
In this step-by-step guide, we show you how to create a check out funnel in Google Data Studio to understand checkout flow and dropoff.
We explain what data integration is, how it works, why it’s incredibly important, common approaches, and how integration can help modern businesses succeed.
We share 10 best practices that reduce long-term challenges and set you up for efficient and flexible data transformations within Domo.
Introducing The Sequential Test Calculator, an A/B testing tool providing experimenters with a responsible way to peek at test results and optimize run times.
We discuss the third major overhaul of Google Analytics and what the transition from Universal Analytics to Google Analytics App + Web means for webmasters.
There have been large rapid shifts in customer behavior, leaving businesses to figure out how to pivot and adapt as quickly as possible. That is why now, more than ever, we need to capture data, learn from it, and make a lot of informed decisions.