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Are You Down with RCT? The Solution to the 360-degree Fallacy

We outline a fundamentally different approach—randomized controlled trial study (RCT)—that does not fall prey to issues faced by marketers and analysts trying to rely on data that’s incomplete and getting worse.

Lee Blankenship Hosts Vanessa Fox at AiMA Event

Vanessa Fox, creator of Google Webmaster Central, came to Atlanta last week to speak to a group of Internet marketers about how businesses need to focus on getting web marketing synched up with their traditional marketing efforts. Vanessa walked through several recent examples of traditional advertising during the Super Bowl, all met with underwhelming search tactics

Search Discovery Launches E-Newsletter

Search Discovery distributed its first ever e-newsletter on February 12, 2010 in response to the recent launch of Google Buzz. Search Discovery aims to take a stance on a newsworthy topic in the search marketing space each month and provide insights and clarity on these topics. The e-newsletter is distributed by email to Search Discovery’s

Google Buzz

We’re excited about the recent launch of Google Buzz and want to offer our insights and predictions on how Buzz will affect you. On Tuesday, February 9, Google launched Buzz. Buzz is a vehicle for organizing and sharing the wide array of social information on the web including updates, photos, and videos. Buzz is customizable

Search Discovery Adds Client Credit.com

Search Discovery is proud to welcome our newest client, Credit.com. Credit.com is a site focused on providing consumers a “360-degree understanding” of their credit so that they are better educated, informed and armed with the tools needed to make smarter financial decisions. Credit.com has signed an SEO and usability agreement with Search Discovery, an Atlanta-based SEM

ApartmentFinder.com Partners with Search Discovery for SEO Services

“Search Discovery, a full service search engine marketing agency in Atlanta GA, will provide SEO services for Lawrenceville, GA based NCI subsidiary ApartmentFinder.com.” Atlanta, GA – ApartmentFinder.com has signed a comprehensive Search Engine Optimization consulting agreement with Search Discovery, an Atlanta-based SEM agency. Search Discovery will work with ApartmentFinder.com to increase the visibility of its web

Atlanta Hawks, Atlanta Thrashers and Philips Arena Sign with Search Discovery for SEO and Analytics

“A Full Service Search Engine Marketing Agency in Atlanta, GA Will Provide SEO and Analytics Services for the Websites of the Atlanta Hawks, Atlanta Thrashers and Philips Arena.” Atlanta, GA – As competition heightens for discretionary entertainment, Atlanta Spirit LLC, parent company of the NBA’s Atlanta Hawks, the NHL’s Atlanta Thrashers, and Philips Arena, has signed

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