KELLY WORTHAM

KellyW
Kelly Wortham is the founder and moderator of the Test & Learn Community (TLC), a growing and active community of experimentation experts and practitioners who meet regularly to discuss topics relevant to the optimization industry. She is an optimization SME with expertise developed over the last 15+ years in evidence-driven ideation and prioritization, process and program design, controlled experimentation, and training. Her work at Search Discovery revolves around identifying client needs and helping to build or improve experimentation programs through strategic support and training.

SEE KELLY IN ACTION

SAMPLE TOPICS

Optimization

Testing

High Level Governance

Talent Acquisition/Retention

Experiment Design

Ideation

Journey Analytics

Personalization Methods

Machine Learning

Statistics in Optimization

INSIGHTS FROM KELLY

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Don’t Be Intimidated By Sample Size, Learn About It!

Traditional data table formats can be overwhelming, but conditional formatting with colors in Domo helps highlight what’s important. Here are 3 steps for how to make a digestible, colorful data table.

Traditional data table formats can be overwhelming, but conditional formatting with colors in Domo
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Come to this webinar to see how the new Apollo platform can improve your
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How can you calculate something unknowable like “Truth”? Statistics has a way to estimate
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When we can understand the statistics and the risks, we’ll be better able to
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Confused about whether Adobe Target Standard or Premium is best for you? Read on
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We’ve all heard of the one-armed bandit: the slot machine. The consummate victor engineered
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DON'T BE A STRANGER!

Got a question for Kelly? Want her to come and speak to your team? Don’t hesitate to reach out today!

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